The Science of Product Naming
by The Denver Egotist / February 18, 2019 /
It's one of the toughest things to do in branding — and there's definitely some magic to it.
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There’s Always Room for Christmas Pud
by The Denver Egotist / December 21, 2018 /
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MONTBLANC SETS UP CHRISTMAS ROBOT WITH HELP OF STUDIO JEAN-MARC GADY
by The Denver Egotist / November 28, 2018 /
This is novel: Montblanc’s new holiday window display features a “writing robot.” In select boutiques throughout the world, the latest technology and traditional calligraphy are coming together to create giant wish lists, thanks to the help of Studio Jean-Marc Gady. As the robot moves back and forth, the Montblanc pen it holds forms a classic holiday image, from snowflakes to ornaments. First unveiled in Barcelona mid-November, the robot can write up to 170 phrases in 8 languages, in [Read More]
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Denver’s LRXD and Friday Health Plans Play up Bennies in New Outdoor Campaign
by The Denver Egotist / October 30, 2018 /
Friday Health Plans aims to make its members feel good. Version 2.0 of its advertising campaign by LRXD reworks the brand’s “That Friday Feeling” tagline with transit ads that connect it to the medical insurance’s benefits.
Friday Health Plans offers coverage that appeals to millennials and healthful-minded people with benefits they find most valuable — such as free doctor visits, free generic drugs and afford[Read More]
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The Path to Sleep Enlightenment
by The Denver Egotist / September 27, 2018 /
The journey to a new mattress is a well-written one. Agency: Preacher.
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Another Rapping Copywriter, This Time Touting Minnesota
by The Denver Egotist / September 17, 2018 /
From a (debatably too) lengthy list of rapping writers, comes this latest ditty out of Minnesota from Alex Frecon (first Fallon and now Solve). "I'm From Minnesota" is an anthem of sorts — an embrace of all things MN, from the stereotypes locals face to the hard truths the world chooses to ignore (it's "Duck Duck GRAY duck.") It's playful, light-hearted and (hopefully) funny. It was shot all over MN and Alex was fortunate enough to snag a couple of cameos, as well. What do you think? Mo[Read More]
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Kid Schools Dad on Gun Safety in Unsettling New Ad from Droga5
by The Denver Egotist / August 8, 2018 /
A coalition led by the Brady Center to Prevent Gun Violence has unveiled “End Family Fire” — a campaign focused on preventing the eight gun-related tragedies that occur daily because of improperly stored weapons. The powerful campaign (wait for the ending) was produced in partnership with the Ad Council and Droga5.
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Denver/St. Louis-Based HLK Crafts Hypothetical Beer Labels for International Beer Day
by Egotist / August 3, 2018 /
In many ways, beer is the creative fuel of the modern advertising industry. To celebrate the agency's favorite libation and to commemorate International Beer Day, the creative team at HLK crafted beer labels that combine their deep love of beer with agency tropes that we all can relate to.
The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfiltered client feedback. They've shared them on their social channels and are asking fans and [Read More]
