MONTBLANC SETS UP CHRISTMAS ROBOT WITH HELP OF STUDIO JEAN-MARC GADY

by The Denver Egotist / November 28, 2018 / This is novel: Montblanc’s new holiday window display features a “writing robot.” In select boutiques throughout the world, the latest technology and traditional calligraphy are coming together to create giant wish lists, thanks to the help of Studio Jean-Marc Gady. As the robot moves back and forth, the Montblanc pen it holds forms a classic holiday image, from snowflakes to ornaments. Fi[Read More]
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Denver’s LRXD and Friday Health Plans Play up Bennies in New Outdoor Campaign

by The Denver Egotist / October 30, 2018 / Friday Health Plans aims to make its members feel good. Version 2.0 of its advertising campaign by LRXD reworks the brand’s “That Friday Feeling” tagline with transit ads that connect it to the medical insurance’s benefits. Friday Health Plans offers coverage that appeals to millennials and healthful-minded people with benefits they find most valuable — such as free doctor visits, free [Read More]
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The Path to Sleep Enlightenment

by The Denver Egotist / September 27, 2018 / The journey to a new mattress is a well-written one. Agency: Preacher. [Read More]
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Another Rapping Copywriter, This Time Touting Minnesota

by The Denver Egotist / September 17, 2018 / From a (debatably too) lengthy list of rapping writers, comes this latest ditty out of Minnesota from Alex Frecon (first Fallon and now Solve). "I'm From Minnesota" is an anthem of sorts — an embrace of all things MN, from the stereotypes locals face to the hard truths the world chooses to ignore (it's "Duck Duck GRAY duck.") It's playful, light-hearted and (hopefully) funny. It was shot all[Read More]
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Kid Schools Dad on Gun Safety in Unsettling New Ad from Droga5

by The Denver Egotist / August 8, 2018 / A coalition led by the Brady Center to Prevent Gun Violence has unveiled “End Family Fire” — a campaign focused on preventing the eight gun-related tragedies that occur daily because of improperly stored weapons. The powerful campaign (wait for the ending) was produced in partnership with the Ad Council and Droga5. [Read More]
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Denver/St. Louis-Based HLK Crafts Hypothetical Beer Labels for International Beer Day

by Egotist / August 3, 2018 / In many ways, beer is the creative fuel of the modern advertising industry. To celebrate the agency's favorite libation and to commemorate International Beer Day, the creative team at HLK crafted beer labels that combine their deep love of beer with agency tropes that we all can relate to. The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfilte[Read More]
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Long Live Long Copy #78

by The Denver Egotist / June 27, 2018 / Winner of the inaugural award for the Industry Craft Grand Prix at Cannes. Agency: Ogilvy Chicago. [Read More]
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Big vs. Small

by The Denver Egotist / April 17, 2018 / Poetic writing always wins. [Read More]
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