How do you brand a collection of counties in an understandable way that builds off the equity of what's already well known about them? That was Cactus' challenge from Utah’s Washington County Convention and Tourism Office when they won the account last November. Since then, they've been developing a new brand that renames the State of Utah’s Washington County as [Read More]
For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’ — quite often making it in the far east before they were even popular in their own countries. Now for its first Japanese release, SingleCut Beersmiths — a rock-themed craft brewery in NYC — is paying tribute to this music phenomenon by gamifying its latest IPA.
The aptly named BIG IN JAPAN IPA honors four legendary classic rock songs that literally made it ‘big in Japan.’ To turn Singl[Read More]
With the growth of Instagram Stories, tapping the screen to flip through content has become habit. And it was that very habit that inspired Havaianas to explore the format in a new way — to tell stories like never before.
Called “TAP TAP TAP,” the short uses users’ contact with the screen to speed up the animation. The project is made up of more than 90 illustrations. As users “skip” through them, they interact with the next image, creating the illusion of movement. The st[Read More]
The goal of the campaign is to prove that Jimmy John’s is the most passionate sandwich company in the world and to raise awareness about their newest menu item — The Frenchie. The limited release Pinot Noir was developed in partnership with Folk Machine winery and winemaker Kenny Likitprakong to complement the simplicity and quality of the sandwich.
Movement Strategy first opened its doors in Denver back in 2008 and since then has maintained independence and stayed social-first. In those 11 years, a lot has changed, namely, what it means to be a “Social Media Agency.” When the agency started, Movement Strategy partnered with Colorado clients, including the Denver Nuggets, Colorado Avalanche, Warren Miller Entertainment and SKI Magazine to help each [Read More]
Daenerys dies in Episode 1. Just kidding. No one knows for sure who's going to live or die in the final season of Game of Thrones, but one thing is for sure, everyone has their own prediction.
Introducing... The League of Thrones. An unofficial fan site and online fantasy league where you can guess who lives, dies, or gets turned into a white walker each week. Use it as a tool to track your predictions and accuracy. Plus, join a communit[Read More]