In a move to raise awareness of Kansas City’s treasured Powell Gardens and attract new families and visitors, Sterling-Rice Group has undertaken an integrated positioning and brand campaign for the property. The new initiative brings to life the new ‘Natural Joy’ platform that SRG and its designers identified as a way to distinguish Powell Gardens and its environs.
If you've followed Burger King's marketing across the globe over the years, you've seen the many stunts and pranks they've pulled at McDonald's expense. But they've decided keeping their restaurant brethren and sistren employed is not laughing matter. So, Burger King France is running messaging asking you to order from McDonald's as a second wave of Covid-19 lockdowns hit Europe.
As states continue to pass marijuana legalization, more and more cannabis brands are coming to the party. So, how does the OG edible continue to pave the way for the industry? By beefing up their street cred with a brand campaign for cannabis that’s a first-of-its-kind. A not so serious one. Some might even call it funny. That’s right, if we’re going to advertise weed to people shouldn’t they at least get a chuckle? Agency: [Read More]
Coming out can be difficult and complicated and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale (a national LGBTQI2S human rights organization), over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.
To bring attention to this issue, Egale and creative agency TAXI Toronto create[Read More]
Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six”plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.
Sukle — along with partners at the Colorado Broadcasters Association, Futuristic Films and Coupe Studios — have launched a public service effort to remind people why it's important to support local, small and independent businesses, especially[Read More]
Cactus is out with a new site that provides tools intended to help slow the spread of COVID-19. thecureis.US features health education on how to be part of the solution, downloadable graphics with messages of diligence and support, links to donate to deserving charities, along with an opportunity to take a pledge to commit to comm[Read More]