by The Denver Egotist / August 24, 2021 /
Channeling some solid Letterkenny banter to start this one up, Mike's Hard Lemonade Seltzer sings about the Jorts they made to carry a cold drink. Enter to win a pair from their limited edition first run by tagging two friends over here. That's a Texas-sized 10-4 from Boulder agency WorkInProgress. [Read More]
by The Denver Egotist / August 12, 2021 /
How do you create a scroll-stopping campaign for a plumbing company with a mascot called “Poopy the Plunger”? That’s right, you create a sillier than silly spoof of a 90’s sitcom, featuring a loveable cast of characters made from plumbing supplies. Talk about jumping the shark!
"Clocking in at 20 pieces of social content in all, this is hands down the most ridiculous project we’ve ever done… yet." – Pra[Read More]
by The Denver Egotist / June 24, 2021 /
WorkInProgress is having fun riding the culture tide for Mike's Hard Lemonade with these two spots that show a fictitious soccer player trading up from water to the booze brand at a press conference — instead of trading up to water from soda, like Ronaldo.
[Read More]
by The Denver Egotist / February 17, 2021 /
WorkInProgress (WIP) launched an organic and paid digital effort for Mike’s Hard Lemonade on Friday that stars the most recent viral pop cultural star. In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the Kitten Zoom Filter Mishap Lawyer video[Read More]
by The Denver Egotist / December 11, 2020 /
In a move to raise awareness of Kansas City’s treasured Powell Gardens and attract new families and visitors, Sterling-Rice Group has undertaken an integrated positioning and brand campaign for the property. The new initiative brings to life the new ‘Natural Joy’ platform that SRG and its designers identified as a way to distinguish Powell Gardens and its environs.
With its botanical gardens surrounded [Read More]
by The Denver Egotist / November 5, 2020 /
If you've followed Burger King's marketing across the globe over the years, you've seen the many stunts and pranks they've pulled at McDonald's expense. But they've decided keeping their restaurant brethren and sistren employed is not laughing matter. So, Burger King France is running messaging asking you to order from McDonald's as a second wave of Covid-19 lockdowns hit Europe.
[Read More]
by The Denver Egotist / August 6, 2020 /
As states continue to pass marijuana legalization, more and more cannabis brands are coming to the party. So, how does the OG edible continue to pave the way for the industry? By beefing up their street cred with a brand campaign for cannabis that’s a first-of-its-kind. A not so serious one. Some might even call it funny. That’s right, if we’re going to advertise weed to people shouldn’t they at least get a chuckle? Agency: [Read More]
by The Denver Egotist / June 24, 2020 /
Coming out can be difficult and complicated and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale (a national LGBTQI2S human rights organization), over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.
To bring attention to this issue, Egale and creative agency TAXI Toronto create[Read More]
