On Monday, Anomaly made a surprising announcement on its social channels — that this year's Summer interns would be replaced by AI efforts and resources. The next day, the rumors proved false, with the agency revealing the true narrative — that AI, in actuality, stands for “Anomaly Interns” and that AI could never really replace them. Here's the video unveiling the announcement.
Channeling some solid Letterkenny banter to start this one up, Mike's Hard Lemonade Seltzer sings about the Jorts they made to carry a cold drink. Enter to win a pair from their limited edition first run by tagging two friends over here. That's a Texas-sized 10-4 from Boulder agency WorkInProgress.
How do you create a scroll-stopping campaign for a plumbing company with a mascot called “Poopy the Plunger”? That’s right, you create a sillier than silly spoof of a 90’s sitcom, featuring a loveable cast of characters made from plumbing supplies. Talk about jumping the shark!
"Clocking in at 20 pieces of social content in all, this is hands down the most ridiculous project we’ve ever done… yet." – Pra[Read More]
WorkInProgress is having fun riding the culture tide for Mike's Hard Lemonade with these two spots that show a fictitious soccer player trading up from water to the booze brand at a press conference — instead of trading up to water from soda, like Ronaldo.
In a move to raise awareness of Kansas City’s treasured Powell Gardens and attract new families and visitors, Sterling-Rice Group has undertaken an integrated positioning and brand campaign for the property. The new initiative brings to life the new ‘Natural Joy’ platform that SRG and its designers identified as a way to distinguish Powell Gardens and its environs.