National Coming Out Day is tomorrow, October 11th. This year, The Integer Group is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace.
“While diversity and inclusion have taken a front seat in the form of policies, employee network groups and annual celebrations, propelled by societal demands, we believe we can — and must — do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We be[Read More]
All-natural deodorant maker Purelygreat has launched an online campaign set in the dark ages that stars two peasants who complain about the odors of the era and wonder how to solve the issue. Of course, Purelygreat has the answer — perfect for this modern time in which we live. Developed and directed by Pete Henderson of Toronto-based production company Someplace Nice.
Being tethered to work is an unfortunate reality for employees in 2019, especially in the creative field. This adds an intense amount of pressure for those seeking a healthy balance of a happy life and sustainable work environment.
As screens have become more synonymous with daily life, especially with the “content creation generation,” F4D Studio is hoping to make people more mindful of the need to put d[Read More]
With the launch VJ's of Tourism Santa Fe's new campaign, audiences will "see the city different" from the vantage point of social influencers on their first-time experiences there. Uncover Your Different channels the perspectives of influential photographers and creative professionals Jules Davies, Elliot Ross and Jay Carroll. Davies and Carroll also served as talent in the campaign as they discovered Santa[Read More]
Just in time for the NFL season, clothing company Flag & Anthem has released a new spot starring running back Christian McCaffrey. In it, Christian helps an indecisive fantasy football fan make the obvious next pick — then the two share a moment of mutual good taste in fashion. The spot was produced by Image Brew.
How do you brand a collection of counties in an understandable way that builds off the equity of what's already well known about them? That was Cactus' challenge from Utah’s Washington County Convention and Tourism Office when they won the account last November. Since then, they've been developing a new brand that renames the State of Utah’s Washington County as [Read More]
For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’ — quite often making it in the far east before they were even popular in their own countries. Now for its first Japanese release, SingleCut Beersmiths — a rock-themed craft brewery in NYC — is paying tribute to this music phenomenon by gamifying its latest IPA.
The aptly named BIG IN JAPAN IPA honors four legendary classic rock songs that literally made it ‘big in Japan.’ To turn Singl[Read More]