One of the biggest moments couples experience early on is their first overnight trip, but also the stress in sharing a bathroom with their significant other. A recent survey found that 37% of people see going number two as the most anxiety inducing part of the first trip, and 73% will go to great lengths to avoid using the hotel bathroom all together.
So Hotels.com and Poo~Pourri teamed up to try and make these first trips [Read More]
Over the past few years, Zulu Alpha Kilo has created videos tackling a variety of well-known ad industry pain points. Now, they’re taking on the subject of holding companies and what happens to an agency after being sold. “Billy’s Lemonade,” tells the story of a young boy, who sells his thriving lemonade stand to a holding company from New York. It's only funny if you're still an independent...
For decades, the luxury automobile category has portrayed sophisticated solutions for the privileged few. Last November, INFINITI began rolling out a modern take on this longstanding and stifling tradition, declaring “Luxury Should Be Lived In” and encouraging drivers to enjoy all luxury has to offer without sacrificing the authenticity of real life.
For the brand’s 30th anniversary and its annual Winter Sales Event, INFINITI continues the “Luxury Should Be Lived In[Read More]
The Florida Pro Chapter of the Society of Professional Journalists, America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.
In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist [Read More]
National Coming Out Day is tomorrow, October 11th. This year, The Integer Group is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace.
“While diversity and inclusion have taken a front seat in the form of policies, employee network groups and annual celebrations, propelled by societal demands, we believe we can — and must — do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We be[Read More]
All-natural deodorant maker Purelygreat has launched an online campaign set in the dark ages that stars two peasants who complain about the odors of the era and wonder how to solve the issue. Of course, Purelygreat has the answer — perfect for this modern time in which we live. Developed and directed by Pete Henderson of Toronto-based production company Someplace Nice.
Being tethered to work is an unfortunate reality for employees in 2019, especially in the creative field. This adds an intense amount of pressure for those seeking a healthy balance of a happy life and sustainable work environment.
As screens have become more synonymous with daily life, especially with the “content creation generation,” F4D Studio is hoping to make people more mindful of the need to put d[Read More]
With the launch VJ's of Tourism Santa Fe's new campaign, audiences will "see the city different" from the vantage point of social influencers on their first-time experiences there. Uncover Your Different channels the perspectives of influential photographers and creative professionals Jules Davies, Elliot Ross and Jay Carroll. Davies and Carroll also served as talent in the campaign as they discovered Santa[Read More]
Natalie / Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign
Liking the new packaging, it's a great evolution from the original package. Just wondering why there is a strange blue square of texture/pattern...[Read More]
danlehman / Bikes Disguise Themselves as TVs to Curb Shipping Damage
Shared this story in the office, and we all immediately thought — so now more bikes will be stolen from peoples homes? Maybe not, since you pr...[Read More]
gaylerlentz / Animated “Hors Piste” Features a Ski Rescue That Goes Wrong
Kern Kong / Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign
It looks really nice, but the type on the OOH is weird.
The only thing you read is 10 FT TYPE and you can barely read "new flavors", especially...[Read More]
Vladimir’s Mole / Vladimir Jones Debuts New ‘Uncover Your Different’ Campaign for Tourism Santa Fe
My friend that still works at VJ told me this: it was the CD that Nebraska brought in and his own art director that did the chosen campaign. But...[Read More]
