Design that counts: My role in the state of New Mexico’s 2020 Census outreach campaign

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My work has made a huge tangible impact and helped to create real change for the State of New Mexico.

I have just wrapped up a design contract for the State of New Mexico’s 2020 Census outreach campaign – icountNM. Working for MediaDesk as the Lead Graphic Designer for the campaign, I was responsible for conceptualizing and maintaining a consistent brand identity while creating a variety of original and unique assets that reached residents in all of New Mexico’s 22 counties.

–Ann Gaziano

Images:

“Icountnm Instactivism” Carousal post for instagram

“Be Heard, Be Counted” Pandora interstitial mobile ads, placed in targeted counties around the state of New Mexico.

“Count Everyone in your Home” Weekly newspaper placements syndicated around the state.