Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears 

by / December 8, 2024 /

AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm

https://youtu.be/sVaq9uM_2m0

Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that hi[Read More]

Party Land Hires Tatchie Vasconcelos and Kevin Turner to Further Its Already Deep Bench of Creative Talent

by / September 18, 2024 /

Fast-Growing indy agency is hailed for its use of comedy
 
Party Land has hired Associate Creative Directors Tatchie Vasconcelos and Kevin Turner, both perfect fits for the agency, having made their reputations most recently at Funworks, where they were ACDs on Ubisoft, Hint, Clorox, and Dave.
 
Party Land has had tremendous growth since its 2018 founding, creat[Read More]

Øuterkind Agency Hires JP Stacey as Senior Account Director

by / September 17, 2024 /

Stacey has enormous experience in integrated efforts for global brands
 
Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands.
 
His history of developing[Read More]

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

by / September 13, 2024 /

The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience.

The Arrowhead Sturgis TT[Read More]

Fortnight Hires New Head of Business Development Rosemary Calderone

by / May 30, 2024 /

Integrated marketer has 15+ years of leadership and growth experience 

Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development.

Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longe[Read More]