Party Land Hires Creative Strategy Vet Sean McNamara as Head of Strategy
by thelaegotist / October 10, 2024 /
Full-service creative agency Party Land has hired Sean McNamara as head of Strategy. The agency, which has had tremendous gro[Read More]
Party Land Seeks Super Bowl Work via Cameo Videos
by thelaegotist / October 2, 2024 /
In a bid to score Super Bowl work, Party Land is shaking things up with a series of Cameo videos featuring Cameo videos by The Real Housewives of New York City star Sonya Morgan, musician Kenny G, and even Santa Claus. The independent agency is offering “two free rounds of creative on any Big Game brief,” aiming to catch the attention of brands looking to bring something different, entertaining and humorous to Sup[Read More]
Party Land Hires Tatchie Vasconcelos and Kevin Turner to Further Its Already Deep Bench of Creative Talent
by thelaegotist / September 18, 2024 /
Fast-Growing indy agency is hailed for its use of comedy
Party Land has hired Associate Creative Directors Tatchie Vasconcelos and Kevin Turner, both perfect fits for the agency, having made their reputations most recently at Funworks, where they were ACDs on Ubisoft, Hint, Clorox, and Dave.
Party Land has had tremendous growth since its 2018 founding, creat[Read More]
Øuterkind Agency Hires JP Stacey as Senior Account Director
by thelaegotist / September 17, 2024 /
Stacey has enormous experience in integrated efforts for global brands
Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands.
His history of developing[Read More]
City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event
by thelaegotist / September 13, 2024 /
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience.
The Arrowhead Sturgis TT[Read More]
Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z
by thelaegotist / August 29, 2024 /
Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments
Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen[Read More]
Øuterkind Earns a Spot on Event Marketer’s It List of Best Experiential Agencies
by thelaegotist / July 10, 2024 /
Agency also wins 2024 Ex Award for Caterpillar event execution from magazine
Creative agency Øuterkind has made the 2024 [Read More]
Fortnight Hires New Head of Business Development Rosemary Calderone
by thenewyorkegotist / May 30, 2024 /
Integrated marketer has 15+ years of leadership and growth experience
Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development.
Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longe[Read More]
