by thelaegotist / April 16, 2025 /
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration
When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations.
To get top-of-mind thoughts[Read More]
by Egotist / March 27, 2025 /
After last year’s breakout campaign redefined Men’s Wearhouse’s image for the next generation of consumers–driving a double-digit increase in awareness and a significant increase in consideration–the brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men�[Read More]
by thelaegotist / March 24, 2025 /
The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline
No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes on the classic dishes they love, with two-thirds of the menu ne[Read More]
by thelaegotist / December 8, 2024 /
AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm
https://youtu.be/sVaq9uM_2m0
Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that hi[Read More]
by thelaegotist / October 10, 2024 /
Full-service creative agency Party Land has hired Sean McNamara as head of Strategy. The agency, which has had tremendous gro[Read More]
by thelaegotist / September 18, 2024 /
Fast-Growing indy agency is hailed for its use of comedy
Party Land has hired Associate Creative Directors Tatchie Vasconcelos and Kevin Turner, both perfect fits for the agency, having made their reputations most recently at Funworks, where they were ACDs on Ubisoft, Hint, Clorox, and Dave.
Party Land has had tremendous growth since its 2018 founding, creat
[Read More]
by thelaegotist / September 17, 2024 /
Stacey has enormous experience in integrated efforts for global brands
Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands.
His history of developing
[Read More]
by thelaegotist / September 13, 2024 /
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience.
The Arrowhead Sturgis TT[Read More]
