Some Ad Craft from McD’s

by / January 17, 2023 /

It's the talk of the town because it's an ad without any words at all. And it's amazing how well it communicates — and how hungry it makes us for days before gabby influencers took over the marketing mix. Agency: Leo Burnett. Director: Edgar Wright. 

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Denon and Denver/Brooklyn-Based Madwell Create Global Campaign “Crafted for the Sound-obsessed” for Speaker Enthusiasts

by / December 2, 2022 /

Independent agency Madwell is breaking its first work this month — after becoming AOR in a competitive pitch earlier this year — for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound — they fee[Read More]

Posten Delivers Stormy Climate Romance With An Important & Timely Message

by / December 2, 2022 /

 For the fourth year in a row, Posten (The Norwegian Postal Service) has launched a new and bold Christmas campaign. After the love “When Harry met Santa” received last year, there's a slightly more serious story to tell this year. One of all the contradictions and conflicts that lie within us all when it comes to climate change. Namely the Christmas season where consumption and climate change stand in stark contrast.

The insight for this year’s Christmas ad comes from PWC Norw[Read More]