Boulder’s Fortnight Collective Goes “Minnesota Nice” for Fargo-Based Wellness Company Swanson

by / February 23, 2024 /

Brand storytelling and strategic advertising agency Fortnight Collective has created “You Be Well, Now” — a brand refresh for Fargo, North Dakota-based Swanson Health. The digital- and print-based work is intended to raise awareness and consideration of Swanson by celebrating its Midwestern roots and values. Fortnight won the assignment in July.

The campaign features a local lady who’s filled with pe[Read More]

North Carolina Education Lottery Is Double Good in Latest Spot from Denver’s Cactus

by / February 22, 2024 /

The spot from Cactus imagines a scenario in which one player finds an unusual way to contain his excitement at winning — by leaving it to his trusty stunt double, who responds the way a stuntman should — by smashing through a wall.

Agency: Cactus. Denver, CO:
Joe Conrad - Founder & CEO
Norm Shearer - Partner & CCO
Brian Watson – Executive[Read More]

Combatting Vaccine Hesitancy in WY with Humor (and Hair) – Via Denver’s Sukle

by / February 20, 2024 /

Wyoming was one of the least vaccinated states in the country. Then, the controversy generated by Covid-19 began affecting the vaccination rates for all other diseases. The Wyoming Department of Health hired Sukle to change that. From their research, they knew the work had to be disarming. It had to be based in fact. And it couldn’t feel like a typical public health campaign. "Hairy Times" uses humor and a “didn’t see t[Read More]

Sora Text to Video AI Generator Is The Next Big Wrinkle

by / February 20, 2024 /

To think a year ago this technology was scary bad, it's a bit of a mind-melter to realize how far its come. Sora is the latest tool from OpenAI that's causing our industry to take serious inventory of how we're going to coexist alongside it. 

Sora's capable of generating entire videos all at once or extending generated videos to make them longer. In addition to being able to generate a video solely from text instruc[Read More]