Will the Masses Understand Why Burger King Advertised a Moldy Version of Its Whopper?

by The Denver Egotist / February 19, 2020 /

At this point in the life of advertising, consumers understand and expect food marketers to show the most glorified version of their products. Burger King, however, has just broken every rule. A new global campaign shows the moldy, deteriorated state of a Whopper after it has sat around long enough to start rotting. The effort is to let people know BK has removed artificial preservatives from its food. 

Now, as adlanders, we appreciate the sheer daringness it takes a client to push t[Read More]