Design Archives - The Denver EgotistThe Denver Egotist

Dry Storage: A Place to Gather, Discuss, Innovate and Eat

by The Denver Egotist / November 20, 2019 /
Dry Storage, a cafe and bake house in Boulder was created to be a place for gathering, discussing and innovating — an incubator for the great things happening in food and design. The brand, created by Denver's Paper Laundry, needed to evoke an homage to the essence of community in the restaurant business. It also needed to be flexible enough to allow for the ever-changing experiences around a menu tha[Read More]
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One Club Awards Denver 2019 Award Winners

by The Denver Egotist / November 20, 2019 /
One Club Denver held its annual award show a few Thursdays ago. While it was fun to see some new work from the region we hadn't yet set eyes on, the evening did take an interesting turn when TDA_Boulder ended up with winning work in nearly every category and, at times, dominating a single category with only their work. Kudos for taking home so much brass, Boulderites. And cheers to Madwell for grabbing Best Of Show with their campaign for Visible. [Read More]
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Break Bread in Peace with The Breadblox

by The Denver Egotist / November 20, 2019 /
There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection: our mobile phones. In an effort to help curb the ever-so-present beeps and boops around the dinner table, ACE (Canada’s premier artisanal bakery) created The Bre [Read More]
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Denver’s Spillt Educates on CNN’s Brand Guidelines in Most Entertaining Fashion

by The Denver Egotist / November 14, 2019 /
How many brand usage guidelines would you say you've enjoyed reading over the years? Spillt saw an opportunity to shake up the status quo with a video that makes learning how to shove CNN's logo on stuff downright fun. Music and sound design courtesy of Coupe Studios.

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Bikes Disguise Themselves as TVs to Curb Shipping Damage

by The Denver Egotist / November 14, 2019 /
Bike retailer Vanmoof noticed a lot of the bikes they shipped to customers in the US arrived damaged. Figuring that package handlers would be more gentle if they thought they were moving fragile electronics, they started printing an illustration of a flatscreen TV on their packages.

That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of our bicycles online, which means we still print TVs on our boxes. More than 60,000 of them have[Read More]

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Boulder’s Berger & Föhr Channels Bob Ross for Offline CBD Packaging

by The Denver Egotist / November 14, 2019 /
Brooklyn-based Offline makes non-GMO, organic, all-natural, gluten-free, vegan, kosher, non-psychoactive, CBD-infused gummies, juices and teas to help you sleep better. Offline wants you to see you well-rested and they're working hard to bring back the nap.

With this position in mind, Berger & Föhr designed the Offline identity system based around the notion of the "resting" letter "O," art directed t[Read More]

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Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign

by The Denver Egotist / November 7, 2019 /
The gang at the Honey Smoked Fish Co. will stop at nothing to deliver the freshest, most flavorful and convenient smoked fish on the market. By never freezing and immediately sealing after smoking, it’s a taste that’s almost hard to believe for salmon — a reaction commonly observed upon first taste.

It’s surprisingly not fishy. Surprisingly, comes in many bold flavors. Surprisingly, easy to add to many dishes. Surprisingly, something the kids will actually request for dinner. [Read More]

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Adult Swim: Urges

by The Denver Egotist / November 5, 2019 /
Unleash your urges! Let them take care of you. Directed and animated by Angela Stempel.

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It’s 2019. Are We Falling Back Into Gender Clichés? Let’s keep moving forward, in comedy and advertising
by The Denver Egotist / February 26, 2019

The Case for Slow Design: Make Art, Not Products – by Jesse Weaver
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Recent Comments

danlehman / Bikes Disguise Themselves as TVs to Curb Shipping Damage
Shared this story in the office, and we all immediately thought — so now more bikes will be stolen from peoples homes? Maybe not, since you pr...[Read More]

gaylerlentz / Animated “Hors Piste” Features a Ski Rescue That Goes Wrong
Very interesting concept......[Read More]

Kern Kong / Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign
It looks really nice, but the type on the OOH is weird. The only thing you read is 10 FT TYPE and you can barely read "new flavors", especially...[Read More]

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My friend that still works at VJ told me this: it was the CD that Nebraska brought in and his own art director that did the chosen campaign. But...[Read More]

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Yeah. First-class crap. At least Exxon is trying to create a differentiator with its Supremeium brand. Not sure how that will resonate. But all...[Read More]

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