Denver’s Movement Strategy Launches Mist:Understood with the Consumer Aerosol Products Council

by Egotist / October 1, 2018 / To educate the public and shape perception around aerosol products, CAPCO (Consumer Aerosol Products Council) partnered with Movement Strategy to develop a strategy and multifaceted campaign spotlighting product benefits and showcasing aerosol’s place in pop-culture. The first assignment was to establish a consumer-facing identity for the campaign. Strategic insights sparked the Mist:Understood[Read More]
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Boulder’s Fortnight Collective Launches Frozen Treat Maker Yasso’s First Seasonal Product Line

by Egotist / September 21, 2018 / With the holidays swiftly approaching, consumers are beginning to crave the sweet flavors of the season — from pumpkin to peppermint, and everything in between. To appeal to this demand, Yasso Frozen Greek Yogurt is unveiling three delectable new flavors — Pumpkin Cheesecake, Peppermint Crunch and Sugar Cookie — the first seasonal lineup for the seven-year-old brand. Available in both bars a[Read More]
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Ad That Was Never There? Neste’s Zero Cabin is the First Outdoor that Runs on Renewables

by The Denver Egotist / September 19, 2018 / Neste makes renewable fuel. TBWA Helsinki wanted to tout the typically dull product offering by highlighting the benefits of living with minimal emissions in a totally unique way. So they built an outdoor "ad" in the form of a cabin that has minimal environmental impact. The Nolla (meaning zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center on the V[Read More]
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Denver Startup Week Designer Track

by Egotist / September 17, 2018 / Happening September 24 - 28, Denver Startup Week's Designer Track will explore the future of design with over 60+ sessions sourced from local and international talent. This year's themes include: interaction beyond the screen; ethic and impact; purpose driven business; and entrepreneurship in the creative economy. This year's designer track graphic identity was developed by Aaron Ray. Denver Star[Read More]
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Boulder’s Berger & Föhr Returning to Studio Life

by The Denver Egotist / September 13, 2018 / Long a fixture of the Boulder design, creative and art scene, five years ago Todd Berger & Lucian Föhr stepped out of the day-to-day to start the social platform Ello in hopes of creating something that was ad-free and designed for and by creative beings. This morning, they posted to Instagram a note outlining their intent to return to their studio lives. Their message is relayed below: [Read More]
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#SiteLaunch: Baileys Coffee Creamer – Via Denver’s Urban Canvas

by Egotist / September 4, 2018 / Check out the new website design for Baileys Coffee Creamer from Denver's Urban Canvas. Indulgence has never looked so good. Credits: Creative Director: Dave Blauvelt Art Direction/UX/Design: Jess Broom Project Mangement: Chad Cabonor Copywriter: Patrick O'Boyle[Read More]
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Picular – the color search engine

by thesanfranciscoegotist / August 30, 2018 / Picular bills itself as "Google, but for colors." It's an interesting searchable color database where you can plug in any term you want and get a palette created for you. It seems to draw images from Google, then pull the dominant color and present it as a swatch.[Read More]
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Denver/St. Louis-Based HLK Crafts Hypothetical Beer Labels for International Beer Day

by Egotist / August 3, 2018 / In many ways, beer is the creative fuel of the modern advertising industry. To celebrate the agency's favorite libation and to commemorate International Beer Day, the creative team at HLK crafted beer labels that combine their deep love of beer with agency tropes that we all can relate to. The result? Nine hypothetical beers that we’d be happy to crack open at the end of a long day of unfilte[Read More]
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