• How Nike Designs for the NBA Athlete

    by / April 13, 2018 / When designing new uniforms for the NBA, Nike didn't start with fabric or fit. They started with research. Lots and Lots of research. Beginning in their Sports Research Lab, they put athletes through their paces, tracking everything from their movement to their temperature. Using this data, they create the game-day apparel you see on the court today. [Read More]

  • Denver’s LRXD Designs Packaging for New Sugar Substitute Sola’s Line of Products

    by / April 10, 2018 / LRXD has created packaging for Sola, a sugar substitute that will be introduced in a line of low-carb and low-sugar branded products. Sola — which is made out of sweeteners found in fruits, vegetables and dairy products — looks, tastes, measures, browns and caramelizes just like sugar, but it contains 75% fewer calories and zero net carbs. Sola ice cream, yogurt, smoothies, bread, granola a[Read More]

  • Denver’s Geoff Allen (aka FUN is OK) Updates

    by / April 2, 2018 / After MANY years (his words, not ours), freelance art director/designer Geoff Allen has launched a new site to showcase his work. "Fueled by coffee, music and random feedback from Maudie the studio cat, I put together a collection of recent projects that I have truly enjoyed working on. Over the past few years, I’ve had the pleasure of collaborating with brands like Instagram, Nike, Ratio Beerw[Read More]

  • New Venture + New Work for Denver’s Jorge Lamora

    by / March 20, 2018 / After 3+ years as the Creative Director at Denver's Fear Not, Jorge Lamora has made the move to full-time freelance. "I'm extremely proud of the body of work we made over that time but now I'm excited to see what other opportunities are out there," said Jorge. It's taken a few months to put up a new site with more recent work but it's now live and we'd like to direct your attention to the incredib[Read More]