O’Doul’s New Packaging Is Better Than a Lot of Real Beers

by The Denver Egotist / November 21, 2018 / That weird beer for people who don't want alcohol in their beer just got a can design to legitimize it. Timed with one of the biggest drinking holidays of the year — “Blackout Wednesday” (the Wednesday before Thanksgiving when many college students come home and the party is on) — Anheuser-Busch looked at the redesign as an opportunity for what the company dubs its “responsible drinkin[Read More]
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Bob’s Your Uncle Turns Bread into Beer to Raise Awareness for Second Harvest

by The Denver Egotist / November 6, 2018 / Toronto agency Bob’s Your Uncle has partnered with Second Harvest — the largest food rescue charitable organization in Canada — to create a limited-edition beer made from bread. The resulting beer, called “Been a Slice,” is a new and unexpected way to raise awareness for the charitable organization. How does a beer help bring the concept of food rescue to life? By taking bread ap[Read More]
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Denver’s John Johnston and Friends Recreate Pulp Fiction’s Big Kahuna Burger Scene with Dolls

by Egotist / October 22, 2018 / Local photographer/fine artist John Johnston and his friend/artist Scott Wallace (aka Arthack Studio), who have been doing projects together for the last few years, are out with their latest stunning output — a recreation of a famous Pulp Fiction movie scene using 1/6th scale dolls. "It all started as Scott was making sets and collecting dolls to shoot various scenes he wanted to portray," said[Read More]
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Surf Hotel Opens in Buena Vista with Branding by Denver’s Cognoscenti Creative

by Egotist / October 17, 2018 / The Surf Hotel is a new 42-room boutique hotel on the banks of the Arkansas River in Buena Vista, CO. Inspired by the understated elegance of European hospitality and the spectacular natural beauty of the Rocky Mountains, the hotel offers guests a sense of luxury without pretension, while building on Buena Vista's growing reputation as a destination for adventure travel. Situated in the burgeonin[Read More]
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Denver’s Movement Strategy Launches Mist:Understood with the Consumer Aerosol Products Council

by Egotist / October 1, 2018 / To educate the public and shape perception around aerosol products, CAPCO (Consumer Aerosol Products Council) partnered with Movement Strategy to develop a strategy and multifaceted campaign spotlighting product benefits and showcasing aerosol’s place in pop-culture. The first assignment was to establish a consumer-facing identity for the campaign. Strategic insights sparked the Mist:Understood[Read More]
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Boulder’s Fortnight Collective Launches Frozen Treat Maker Yasso’s First Seasonal Product Line

by Egotist / September 21, 2018 / With the holidays swiftly approaching, consumers are beginning to crave the sweet flavors of the season — from pumpkin to peppermint, and everything in between. To appeal to this demand, Yasso Frozen Greek Yogurt is unveiling three delectable new flavors — Pumpkin Cheesecake, Peppermint Crunch and Sugar Cookie — the first seasonal lineup for the seven-year-old brand. Available in both bars a[Read More]
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Ad That Was Never There? Neste’s Zero Cabin is the First Outdoor that Runs on Renewables

by The Denver Egotist / September 19, 2018 / Neste makes renewable fuel. TBWA Helsinki wanted to tout the typically dull product offering by highlighting the benefits of living with minimal emissions in a totally unique way. So they built an outdoor "ad" in the form of a cabin that has minimal environmental impact. The Nolla (meaning zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center on the V[Read More]
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Denver Startup Week Designer Track

by Egotist / September 17, 2018 / Happening September 24 - 28, Denver Startup Week's Designer Track will explore the future of design with over 60+ sessions sourced from local and international talent. This year's themes include: interaction beyond the screen; ethic and impact; purpose driven business; and entrepreneurship in the creative economy. This year's designer track graphic identity was developed by Aaron Ray. Denver Star[Read More]
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