Generation Wild Shows How the Outdoors Transforms Kids Back into Kids Again – Via Sukle + Futuristic Films

by The Denver Egotist / July 7, 2021 /
We’ve all seen it happen: not enough time outdoors can turn kids into monsters. Futuristic Films teamed up with Great Outdoors Colorado (GOCO) and Sukle Advertising to create a spot inspired by the transformative power of nature. Using classic horror filmmaking techniques, Futuristic director Elizabeth Orne invokes tension and mystery through a nu[Read More]
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Denver’s LRXD Gets Hands-On for Westerra Credit Union with Culture Book

by The Denver Egotist / June 22, 2021 /
Changing an internal company culture only happens with authentic participation. So, LRXD made a book that requires it. Fold outs, connect-the-dots and other interactive devices were employed to get the Westerra team eager to absorb their new ethos. The content was written and designed to provide real-life ways to bring the new company culture to life — and it's clear from the first page of this pop-up book that it isn't yo[Read More]
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Denver’s Good Conduct Launches First Campaign for SLIQ – Premium Hard Freezer Pops

by Egotist / June 4, 2021 /
These aren’t your average cocktails. They’re frozen cocktails in a form built for fun — “Freezer pops.” Good Conduct differentiates these (drinks?) from sad, stressed or boring drinking occasions by telling you how and when you should consume them. “For Good Times Only” is the first-ever campaign for SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC.

The campaign tak[Read More]
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COLORADO LOTTERY PAYS HOMAGE TO ITS HOME STATE IN COMEDIC ADS THAT CHANNEL THE MARLBORO MAN

by The Denver Egotist / June 3, 2021 /
Colorado Lottery and Cactus have debuted a new campaign that pays homage to the state's "rugged optimism" through a comedic, vintage lens. The effort channels retro advertising across a slate of assets including a 60-second TV spot, titled "Winning Country," as well as print, out of home and social.

]“This campaign feels different from the Colorado Lottery work we’ve done in the past,” says Shea Tullos, Ca[Read More]
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AMBEV TRANSFORMS TRUCKS INTO DRUNK DRIVING AWARENESS CAMPAIGN

by The Denver Egotist / June 2, 2021 /
We never knew this, but Brazil is a continental country where a lot of people die in traffic accidents every day. People in big cities see awareness campaigns about the issue, but Brazil is big — so outlying areas don’t get advertised to.

In light of this, Ambev, the Brazilian brewing company of Anheuser-Busch InBev, took action and transformed its distribution fleet — one of the largest in the country — into media, starting an initiative able to travel for miles and reach far[Read More]
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Greenpeace UK Creates Wasteminster to Demonstrate the Trouble with Plastic Waste

by The Denver Egotist / May 24, 2021 /
This is what Greenpeace say Downing Street — Boris Johnson's residence and office — would look like if the UK's daily plastic waste exports were dumped there rather than being offloaded on to other countries. An average of 1.8m kg of plastic waste is being exported each day, killing wildlife, polluting waterways and disproportionately affecting communities of color. The government has made promises to reduce the environmental impact of plastic, but activists are calling for more to be do[Read More]
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Guinness: Welcome Back

by The Denver Egotist / May 18, 2021 /
In anticipation of pubs and bars reopening indoors in England in less than a week’s time, Guinness is launching a new campaign featuring the classic song ‘Always On My Mind’ — celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for for the spots is that all too common experience o[Read More]
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Hotels.com’s Captain Obvious Talks Protection in After School Special-Like Series – Via CPB

by The Denver Egotist / May 5, 2021 /
This new digital video series from CPB for Hotels.com, shot in the style of a 90s after school special, features Captain Obvious covering important topics like sleeping around and finding the right partner.

The four spot campaign directed by Jake Szymanski of Gifted Youth — known for his work with Funny or Die and SNL Digital Shorts — shows how you can practice safe booking thanks to Hotels.com's free cancellat[Read More]
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