BBDO Takes Mountain Dew on a Cross-Country Roller Coaster
by The Denver Egotist / June 18, 2019 /
Director Andy Baker teamed up with BBDO NY to create a monumental summer campaign for Mountain Dew. Celebrating the entire U.S. of A., they developed 50 individual animated films for each state along with one cohesive national spot.
Spreading the love across America, the animated films highlight the many iconic landmarks and symbols we all know and love (or will soon learn) that make e[Read More]
Denver’s LRXD Makes Shopping an Adventure for Zespri Kiwifruit
by The Denver Egotist / June 11, 2019 /
LRXD has launched “Let Your Taste Wander,” its latest work for client Zespri and its SunGold Kiwifruit brand. The objective of the campaign is to drive awareness for the overlooked kiwi category and, in particular, SunGold — a varietal with a more-delicious, sweeter taste and strong nutrition credentials, so consumers will add it to their shopping lists and give it a try.
LRXD created a total of nine s[Read More]
Zulu Alpha Kilo and SingleCut Beersmiths Gamify New IPA, BIG IN JAPAN
by Egotist / May 31, 2019 /
For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’ — quite often making it in the far east before they were even popular in their own countries. Now for its first Japanese release, SingleCut Beersmiths — a rock-themed craft brewery in NYC — is paying tribute to this music phenomenon by gamifying its latest IPA.
The aptly named BIG IN JAPAN IPA honors four legendary classic rock songs that literally made it ‘big in Japan.’ To turn Singl[Read More]
Mac DeMarco: “Here Comes the Cowboy”
by The Denver Egotist / May 21, 2019 /
Quietly creepy. Directed by Cole Kush.
[Read More]Snowmass Tourism Wants to Introduce You to Your Outside Side – Via Vladimir Jones
by The Denver Egotist / May 17, 2019 /
To differentiate Snowmass from the rest, Vladimir Jones wanted to push further into the metaphysical ways that its intimate landscape can change you. So, they introduced America to a different version of themselves. It’s the part of you that howls at the moon, tangos with the wind and doesn’t have an inside voice. Come face-to-face with the side of you only nature can reveal in Snowmass. And say hello to[Read More]
Mix of GIF-Style Footage Comes Together in Satisfying Kia Ad
by The Denver Egotist / May 17, 2019 /
230 million views and counting for this spot out of India. Art direction wins this one.
[Read More]Hey Kids, Murder Your Thirst With Liquid Death
by The Denver Egotist / May 8, 2019 /
Mike Cessario, a former creative director at Netflix, initially developed Liquid Death to appeal to the straight-edge punk crowd that abstains from alcohol and drugs. He wondered why health products had to play by boring, established rules and wanted to create a brand that had teeth and a twist. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. 'Cause nothing's better than water at murdering your thirst.
[Read More]Copper Mountain Gives Out Makeup So Your Boss Won¹t Know – Via TDA_Boulder
by The Denver Egotist / April 25, 2019 /
This month, ski resort Copper Mountain will give out promotional cardboard kits containing concealer cream (aka “makeup”) to visiting skiers and snowboarders. The “Keep Your Job Concealer” cream is meant to hide skiers’ “raccoon eyes” — the telltale result of wearing ski goggles out in the sun. The instructions read, “Step one: Ski or snowboard at Copper Mountain. Step two: Apply concealer to face where goggle tan shows. Step three: Keep your job.” Each 6.2 gram kit will [Read More]
