Wyler’s Light Blows Plain Water Out of the Water in New Campaign from Denver’s Good Conduct

by The Denver Egotist / April 5, 2023 /
Wyler’s Light's new creative campaign highlights the idea that plain water is just that — plain. The campaign was created by Denver-based agency Good Conduct.

Good Conduct began working with Wyler’s Light parent The Jel Sert Company in November of 2022, and this is the indie shop’s first creative campaign for the brand. It is also the first national ad campaign for Wyler’s Light, as the[Read More]
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Tide Invades the Memes

by The Denver Egotist / April 5, 2023 /
Really nice extension of the hit Super Bowl concept infiltrating the nooks and crannies of the internet. Agency: Saatchi & Saatchi.

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Coca-Cola: Masterpiece

by The Denver Egotist / March 28, 2023 /
Aptly named spot. Yow.

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Grandmas Go Wild for Liquid Death’s New Iced Tea

by The Denver Egotist / March 9, 2023 /
Directed by the never-toned-down Jeff Tremaine of Jackass fame. No brand knows itself better than Liquid Death.

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Unique Outdoor Promotes Jackson Hole

by The Denver Egotist / March 8, 2023 /
For some, wintertime means hibernation. For others, it brings excitement and adventures of a lifetime. To attract these cold-weather thrill seekers to one of the nation’s premier mountain destinations, Jackson Hole Travel & Tourism is running an unconventional campaign that challenges people to leave hibernation to the animals.

The campaign includes this unique and disruptive OOH activation featuring a Jeep stacked as high as the law allows with various winter sports equipment. [Read More]
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Welcome to Palace Gucci

by The Denver Egotist / February 28, 2023 /
Gucci Creative Director Alessandro Michele invited the founders of Palace, Lev Tanju and Gareth Skewis, to shake things up by designing a collection with wild abandon. Weirdness only a luxury brand can pull off ensues.

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A Punk-Rock Rebrand of One of the World’s Oldest Religions

by The Denver Egotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
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Some Ad Craft from McD’s

by The Denver Egotist / January 17, 2023 /
It's the talk of the town because it's an ad without any words at all. And it's amazing how well it communicates — and how hungry it makes us for days before gabby influencers took over the marketing mix. Agency: Leo Burnett. Director: Edgar Wright.

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