New Interactive Audio Platform + App ‘Giide’ Launches in Boulder

by The Denver Egotist / October 16, 2019 /
A few ex-CPB folks have started a new company in Boulder that's focused on interactive audio for businesses. Giide is a new system (authoring platform + mobile app) for businesses to create and share interactive audio content. Launched by Allison Kent-Smith (former director of digital development at CPB and Goodby Silverstein) and Scott Prindle (former CTO at CPB, founder at Made and Technical Lead at R/GA), you can learn more and download the app [Read More]
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Denver-Based Motive Expands to LA

by The Denver Egotist / October 16, 2019 /
Motive is continuing its aggressive expansion plans by adding a significant presence in Los Angeles, absorbing Project Worldwide sibling agency Pitch. Based in Denver, the North American network is now coast-to-coast with offices in New York, Toronto and now LA. Motive’s 150 people work for a client roster that includes the PepsiCo portfolio of brands across beverage and snack categories, LVMH, AB [Read More]
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Scout Master Schools Recruits on Colorado Lotto+ Plus – Via Cactus

by The Denver Egotist / October 16, 2019 /
Why this choice of spokesman as the braintrust for all things Colorado? We're not sure. But the scripts do have their appeal.

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#BrandLaunch: Dunraven Outdoors – Via Real Original and Angry Bovine

by The Denver Egotist / October 11, 2019 /
Real Original is a content marketing consultancy with an established collective of trusted partners that we bring in as they are needed for projects. This allows us to deliver the best work for a fair value, tailoring projects and budgets based on the needs of our clients.

Over the past year, Longmont-based content marketing consultancy Real Original has helped create a new camping brand called Dunrav[Read More]
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Boulder CBD Company Charlotte’s Web Partners with Shepard Fairey’s Studio Number One for Awareness

by The Denver Egotist / October 10, 2019 /
In a new effort that brings marketing and activism together, Charlotte’s Web is using art to ask Americans to educate themselves about CBD — and moreover, to champion the right to choose quality natural options. The art activation is a super-sized rendering of a hand holding a cannabis stalk and the call-to-action "Trust the Earth." The piece was created in collaboration with Shepard Fairey’s Studio Number [Read More]
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Integer Pushing for Diversity and Inclusion on National Coming Out Day

by The Denver Egotist / October 10, 2019 /
National Coming Out Day is tomorrow, October 11th. This year, The Integer Group is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace.

“While diversity and inclusion have taken a front seat in the form of policies, employee network groups and annual celebrations, propelled by societal demands, we believe we can — and must — do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We be[Read More]
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Jimmy John’s (and Lil Jon) Introduce the $3 Little John – Via Boulder’s WIP_

by The Denver Egotist / October 10, 2019 /
Jimmy John’s is introducing the Little John — a skinny mini version of any of its seven Original sandwiches — for just $3. The Little John is made the same Freaky Fresh way as all Jimmy John’s sandwiches, just a little littler.

The release of the new-sized sandie is being supported by a national campaign from WorkInProgress, featuring Grammy Award-winning recording artist, Lil Jon… for obvious r[Read More]
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California Pizza Kitchen’s Cauliflower Pizza Crust Blows Minds in New Campaign from Boulder’s Made

by The Denver Egotist / October 9, 2019 /
California Pizza Kitchen has partnered with Made to launch “Mind Blown” — CPK’s most comprehensive campaign to date, spotlighting the surprisingly awesome flavor of cauliflower pizza crust.

California Pizza Kitchen has a long history of culinary innovation since its founding in Beverly Hills in 1985. Known for introducing the world to California-style pizza in which creative flavors, ingredients, [Read More]
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