Monolink: The Prey
by The Denver Egotist / June 23, 2021 /
Direction and Animation: Páraic Mc Gloughlin.
[Read More]-
-
Let’s Talk About Advertising Music
by The Denver Egotist / June 17, 2021 /
There’s no denying that Zoom fatigue is real for people across industries. But in the creative advertising space, Zoom has exacerbated the already unique communication challenge of finding the right words when describing music for advertising. To bring some levity to the long-felt hardships surrounding music pitches in today’s Zoomscape, creative music agency Groove Guild created a video that demonstrates that while music is the universal language everyone can understand, few can actually[Read More]
-
Duncan Channon Unites Surf Legend Kelly Slater with Kona Beer’s ‘Bruddahs’
by The Denver Egotist / June 17, 2021 /
Three new spots out for Kona Brewing Co. thanks to Duncan Channon. They've taken their long-running "Bruddahs" campaign and added the greatest surfer ever.
“The ‘Dear Mainland’ campaign has been an unqualified success for Kona, so we were apprehensive about messing with a winning formula,” said Parker Channon, creative director for the campaign, Duncan Channon. “But with surfing in the games for the first time and the chance to work with arguably the greatest surfer ever, we[Read More]
-
Helmets Have Always Been a Good Idea
by The Denver Egotist / June 15, 2021 /
From the Danish Road Safety Council and agency &Co.
[Read More] -
Sweet Tooth Netflix Stunt Finds Out if the World is Ready for Hybrids
by The Denver Egotist / June 15, 2021 /
Sweet Tooth, the latest sci-fi show to take over Netflix, features hybrid children who are born after a virus knocks out a good portion of the regular human population. New York City filmmaker Michael Krivicka was hired by the show to see how people would react to a hybrid in real life — and whether they'd accept it or reject it.
[Read More] -
Nike Japan: New Girl
by The Denver Egotist / June 8, 2021 /
Japan is currently ranked 123 of the 151 countries on the gender equality index. It's still frowned upon to speak up in meetings, to step into a sumo ring (multiple locations denied W+K Tokyo to shoot there because women would be in the sacred ring), to come back to sports after you've had a baby ('you're a mom now') and the gender pay gap index is enormous. Whereas the only question should be to a newborn: Hey girl, what do you want to do? Here's to all girls. Moms. Sportswomen. Bosses. And [Read More]
-
MK: Chemical
by The Denver Egotist / June 8, 2021 /
The video tells the story of an anthropomorphic dog called D. Ironically meant to be the most loyal creature on the planet, D finds himself falling hard for a customer who he serves at his fast food joint — even though he is already in a relationship. Directed by Aube Perrie and shot on 16mm film, the subversive video was born from a wide-open brief. “To me the song was really about an unbearably intense attraction that turns into an obsession, which felt right away like a very fertile gr[Read More]
-
There’s Nothing Diabolical About This Little Follicle
by The Denver Egotist / June 4, 2021 /
[Read More]
