Massachusetts State Lottery Builds a Billion-Dollar Sculpture

by The Denver Egotist / December 10, 2019 /
The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.

During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $[Read More]
- 0
- Share
- Tweet
Terrible Peloton Ad Leads Actress to Heavy Drinking in Ryan Reynold’s Aviation Gin Ad

by The Denver Egotist / December 8, 2019 /
The new spot for Aviation Gin, the liquor brand owned by actor Ryan Reynolds, picks up where the widely panned Peloton ad leaves off — with the wife boozing and commiserating with friends in a bar. Genius move by Aviation to draft off the PR created by Peloton.

[Read More]
- 0
- Share
- Tweet
The 78 Best Book Covers of 2019

by The Denver Egotist / December 5, 2019 /
Often conceptually provocative and the only true differentiator to draw curiosity from one book to the next at shelf, Literary Hub has assembled the best book covers of the year — as selected by book designers themselves. Check out their favorites.

[Read More]
- 0
- Share
- Tweet
Jackson Hole: Welcome to Winter

by The Denver Egotist / December 5, 2019 /
Beautifully shot and edited. Bring on the white powder.

[Read More]
- 0
- Share
- Tweet
PANTONE’s 2020 Color of the Year: 19-4052 Classic Blue

by The Denver Egotist / December 5, 2019 /
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year for more than 20 years, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic[Read More]
- 0
- Share
- Tweet
easyJet: Hide & Seek

by The Denver Egotist / December 2, 2019 /
Fun spot that takes you on a tour of all the places you might visit on easyJet. Agency: VCCP.

[Read More]
- 0
- Share
- Tweet
E.T. and Elliott Reunite for the Holidays

by The Denver Egotist / December 2, 2019 /
This makes us thankful we work in advertising. Agency: Goodby Silverstein & Partners.

[Read More]
- 0
- Share
- Tweet
SNICKERS ALARMS CUSTOMERS WITH A CANDY BAR SWAP

by The Denver Egotist / November 27, 2019 /
This past month, Snickers and French agency CLM BBDO teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. Twenty-four hours after it began, the brand filled consumers in, with a spinoff of the signature tagline — “We’re not us when we’re hungry.”

[Read More]
- 0
- Share
- Tweet