Campaign For DetecTogether from Denver’s Cactus Uses Humor To Deliver Serious Message About Early Cancer Detection


By The Denver Egotist / /

It may come as no big surprise that firefighters and first responders are at higher risk of cancer, but what might be surprising is they are often slow to seek medical attention. 
That’s why non-profit education and advocacy organization DetecTogether partnered with Cactus to create the “Response Time Matters” campaign, which promotes their mission to save lives by reminding firefighters and first-responders to help detect cancer early. 
The humorous multimedia campaign features fireman/influencer Jason Patton of the Fire Department Chronicles, who entertains while confronting and educating stubborn first-responders to remember their responsibility to their own health, and the health of their teammates, in the form of early cancer detection methods. The campaign’s centerpieces are the three spots that each end with the powerful message: “Just like a fire, response time to cancer matters.” 
Client: DetecTogether
Agency: Cactus, Denver
Founder, CEO: Joe Conrad 
Partner, CCO: Norm Shearer
Creative Director:  Andy Bartosch & Hailey Simon
ECD: Brian Watson
Art Director: Jeff Hunter
Copywriter: Andy Bartosch
Account Director: Max Cedergreen, Nicole VanDerSnick
Project Manager: Jordan Talpas
Production Director: Martha Douglas 
Production Company: Picrow, Hollywood, CA
Director: Sergio Cilli 
Line Producer: Daniel Taff
DP: Andres Sanchez
Executive Producers: Dal Wolf, Anthony Ficalora 
Editor / Colorist: Jeff Wilson
Audio Post: Coupe Studios , Boulder, CO


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