Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
A relentless avalanche of energy. A constant erupting volcano of atomic hot ideas. A willingness to dive into the trenches with her troops. Tiffany Rolfe is all of these things and more. The longtime Crispin, Porter + Bogusky alum thrived during a critical run in the agency’s creative surge until going Big Apple and taking the creative helm at Co:Collective. There, she evolved the well-known art of Storytelling into Storydoing — a creative process she will divulge at Ad Club’s Speak[Read More]
2004. George Bush was elected for a second term. Amy Winehouse launched her debut album. And while Friends was wrapping up its final season, Bryan Rowles was just getting started at a young, scrappy, modern-thinking agency with the name 72andSunny. Staying 14 years in one agency is a rare sight, but it’s loyalty of this nature that paid off for Bryan as he bounced from office to office until he became ECD at the New York location, fostering the culture and business growth there. He will[Read More]
Let’s talk about Denver for a few minutes. We know you probably earn about $1 million in that time, but hey, you’re earning it whether you read this or stare at a blank wall. Some may say the latter is preferable, but you don’t become a billionaire by staring at walls.
You and your top-level executives are looking at places to build your second headquarters. Well, second, for now. We all know this new campus will become your main building, and that’s wh[Read More]
The state of Indiana draws racing fans to the famed Indianapolis 500, produces 90% of the world’s popcorn, and houses The Dan Quayle Center in Huntington. The Hoosier State also hides a spectacular creative mind whose agency defies conventions and the hurdles of being in a smaller Midwest city. Meet Carolyn Hadlock here, and then meet her in person at The Denver Post Auditorium on Thursday, April 13 at 6PM as part of the Ad Club Speaker Se[Read More]
I’m in a fug. I’m sluggish. I’m agitated. I’m like a lovelorn teenager who’s just been dumped.
Yes, I’m in the midst of that pitch-loss after-glow. Can I get some compassionate leave? It’s hard to shake. There’s no easy way out of it. Unless the client changes their mind, which they never do. Except that time when they did. Unfortunately, that time we were the initial winners and the top guy decided to give it to his mate’s agency after all.
In today’s fast moving digital economy, our skills must evolve at equal pace with the rapidly changing world around us. The trouble is, our capabilities often become stagnant. We read, take online classes, attend SXSW each year and do our best to keep up – but it’s rarely enough.
Agencies and marketers are very interested in getting [Read More]
Creative Directors, please, for the love of God, do not, I repeat, DO NOT, tell your copywriters to pen something more “creative.” It doesn’t help you – or me. And it does absolutely nothing for the client.
When I hear the word “creative” I envision an out-of-touch, in-house middle manager who would never admit that he himself doesn’t really understand the word and uses it as a way to say, “just make some shit up.”
Vagueness, by definition, is unfocused and i[Read More]