Combatting Vaccine Hesitancy in WY with Humor (and Hair) – Via Denver’s Sukle

By The Denver Egotist / February 20, 2024 /

Wyoming was one of the least vaccinated states in the country. Then, the controversy generated by Covid-19 began affecting the vaccination rates for all other diseases. The Wyoming Department of Health hired Sukle to change that. From their research, they knew the work had to be disarming. It had to be based in fact. And it couldn’t feel like a typical public health campaign. “Hairy Times” uses humor and a “didn’t see that coming” ending to make the point. All produced in a beautiful cinematic style.

Credits:
Founder, Creative Director: Mike Sukle
ACD, Art Director: Dan Delli-Colli
Digital Artist: Matt Carpenter
Sr. Copywriter: Brian Denison
Brand Director: Natalie Ross
Producer: Michon Schmidt