Copper Mountain Gives Out Makeup So Your Boss Won¹t Know – Via TDA_Boulder

by The Denver Egotist / April 25, 2019 /
This month, ski resort Copper Mountain will give out promotional cardboard kits containing concealer cream (aka “makeup”) to visiting skiers and snowboarders. The “Keep Your Job Concealer” cream is meant to hide skiers’ “raccoon eyes” — the telltale result of wearing ski goggles out in the sun. The instructions read, “Step one: Ski or snowboard at Copper Mountain. Step two: Apply concealer to face where goggle tan shows. Step three: Keep your job.” Each 6.2 gram kit will [Read More]
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The World’s First Bong Symphony

by The Denver Egotist / April 24, 2019 /
For 4/20, SF-based Flower Co. and Pereira O’Dell decided to create the first ever bong symphony. Getting together a bunch of stoners to play a complicated Beethoven piece? What could go wrong?

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Hotels.com Dubs Social Media Travel Envy the “Hate-Like” in New Ad Campaign from CPB

by The Denver Egotist / April 24, 2019 /
It's inescapable every time you open your social feed. The secret envy after seeing your friends post their amazing vacation pics. The side-eye feeling when you know they’re just out for likes, but you double-tap it anyway. For the first time, Hotels.com and CPB are giving this ubiquitous but unspoken behavior a name and calling it what it is — the “hate-like.” In a new campaign, “Be there. Do that. Get Rewarded.,” launching next week in the US and UK, Hotels.com pokes fun at this[Read More]
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Nike is Ready the Instant Tiger Wins the Masters

by The Denver Egotist / April 17, 2019 /
You have to have solid foresight to be prepared to release an ad like this on social the minute it happens. But Nike and Wieden + Kennedy are just that good.

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Bringing Awareness to Bird Death by Window

by The Denver Egotist / April 17, 2019 /
Over 25 million birds fatally collide with windows in Canada each year. Raising awareness of the problem posed a creative challenge: how do you present the often gruesome reality of the birds’ fate without turning off audiences? Adam William Wilson, who wrote and directed the spot for FLAP, came up with a surprising take.

“The choice to use badminton ‘birdies’ as a visual metaphor for real birds was about audience participation, so the audience could have that ‘aha moment’[Read More]
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KFC is Only Available at KFC

by The Denver Egotist / April 1, 2019 /
Welcome to Chicken Town, home of the imitators. But a word to the wise, there is only one Colonel in Chicken Town.

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A Bank With Good Customer Service Is Unbelievable in New FirstBank Campaign from TDA_Boulder

by The Denver Egotist / April 1, 2019 /
TDA_Boulder has released a new campaign for their client FirstBank, supporting the bank’s year-old tagline, “Banking for good.” Are “bank” and “good” an unlikely pair? The campaign’s three signature spots suggest as much. In each, FirstBank’s customer service astonishes — and is even more unbelievable than a man turning into a hedgehog, someone walking on water and an alien abduction. The work[Read More]
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Pets Rebel Against the Crap We’ve Been Feeding Them in New Petco Campaign

by The Denver Egotist / March 27, 2019 /
Petco has launched a new campaign, titled Cleaning House, that brings to life the company’s recent commitment to become the first and only major pet food retailer to remove artificial ingredients in dog and cat foods by May 2019. The campaign highlights the change happening now at Petco and calls on pet parents to reconsider what they feed their pets.

"This bold gesture by Petco is pa[Read More]
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