by The Denver Egotist / December 8, 2019 /
The new spot for Aviation Gin, the liquor brand owned by actor Ryan Reynolds, picks up where the widely panned Peloton ad leaves off — with the wife boozing and commiserating with friends in a bar. Genius move by Aviation to draft off the PR created by Peloton.
[Read More]
by The Denver Egotist / November 27, 2019 /
This past month, Snickers and French agency CLM BBDO teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. Twenty-four hours after it began, the brand filled consumers in, with a spinoff of the signature tagline — “We’re not us when we’re hungry.”
[Read More]
by The Denver Egotist / November 25, 2019 /
It's a nice resolve, but did we need three minutes to get there?
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by The Denver Egotist / November 22, 2019 /
Fortnight Collective has helped create the first-ever vending machine to dispense CBD products at a major U.S. airport. Developed for the agency’s client, HempFusion, the vending machine will also be the first of its kind to dispense a complimentary CBD product.
The HempFusion vending machine will be stationed in the Atlanta Hartsfield-Jackson International Airport, starting November 18. [Read More]
by Egotist / November 22, 2019 /
National MS Society has decided there is no more powerful way to demonstrate the urgency of their work than through the voices of those directly affected by MS. "We’ve come a long way and made incredible progress, but there’s a lot more we can do," said creative director Mark Serratoni. "The time is now."
Credits:
Creative Director - Mark Serratoni
Marketing Director/Casting - Elisabeth Doherty
Director - Tom Teller at Frame 48
[Read More]
by The Denver Egotist / November 20, 2019 /
There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection: our mobile phones. In an effort to help curb the ever-so-present beeps and boops around the dinner table, ACE (Canada’s premier artisanal bakery) created The Bre[Read More]
by The Denver Egotist / November 18, 2019 /
One of the biggest moments couples experience early on is their first overnight trip, but also the stress in sharing a bathroom with their significant other. A recent survey found that 37% of people see going number two as the most anxiety inducing part of the first trip, and 73% will go to great lengths to avoid using the hotel bathroom all together.
So Hotels.com and Poo~Pourri teamed up to try and make these first trips [Read More]
by The Denver Egotist / November 18, 2019 /
The ANA (Association of National Advertisers) is tackling the marketing industry’s ongoing talent crisis head-on with a new campaign designed to inspire talented and diverse university students to choose marketing as a career.
Dubbed “Best Jobs Ever,” the campaign includes a video and a partnership with WayUp — a digital platform to connect marketers with college students seeking summer internships and entry-level jobs.
ANA CEO Bob Liodice said the new campaign is ro[Read More]
