Will the Masses Understand Why Burger King Advertised a Moldy Version of Its Whopper?

by The Denver Egotist / February 19, 2020 /
At this point in the life of advertising, consumers understand and expect food marketers to show the most glorified version of their products. Burger King, however, has just broken every rule. A new global campaign shows the moldy, deteriorated state of a Whopper after it has sat around long enough to start rotting. The effort is to let people know BK has removed artificial preservatives from its food.

Now, as adlanders, we appreciate the sheer daringness it takes a client to push t[Read More]
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Droga5 Breaks Campaign for Harley-Davidson that Invites You to Leave the Inhuman World Behind

by The Denver Egotist / February 12, 2020 /
In a world that’s increasingly isolated, disconnected and numb, riding is the kind of human experience people are craving. The adrenaline rush of a ride that stays with you for days. Being out in nature while everyone’s stuck inside. Participating in a real, live community that spans the globe. Having your hands glued to a pair of handlebars, rather than your phone. It’s healing.

Droga5’s first piece of work for Harley-Davidson, “Breathe,” tells this story. Edited by Cut+R[Read More]
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Egg Strategy Moves CO Headquarters from Boulder to Denver

by The Denver Egotist / February 10, 2020 /
Egg Strategy, the global strategy and innovation firm founded in Boulder in 2005, has moved its Colorado headquarters to Denver. The quiet powerhouse of a company, whose client list includes names such as GlaxoSmithKline, Danone and JD Edwards, is gearing up to take charge of an expansive new space in the SugarCube Building. With this strategic move, Egg hopes to capitalize both on its own ra[Read More]
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Denver’s Cactus Implores You to Do What the Senate Couldn’t

by The Denver Egotist / February 6, 2020 /
Cactus has launched Citizen Impeachment 2020 — a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate didn't have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on N[Read More]
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Denver’s LRXD Names Gary Gonya Chief Strategy Officer

by The Denver Egotist / January 27, 2020 /
LRXD has hired Gary Gonya as chief strategy officer. He will work on all current clients — which include Danone, Zespri Kiwifruit, Jenny Craig, Honey Smoked Fish Co., Hubert’s Lemonade, International Delight, Macaroni Grill, Mad Greens and others — as well as new business.

In his more that 25 years of planning and strategy experience, Gonya has served stints at several top firms, including Doner, Leo B[Read More]
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Don’t Go Quite So Big

by The Denver Egotist / January 20, 2020 /
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RE/MAX Has Agents Who Know What They’re Talking About

by The Denver Egotist / January 16, 2020 /
Funny set of spots for Denver-based RE/MAX from Camp + King. If you've ever dealt with a questionable realtor, you know things can go bad fast.

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BBH Unveils a Whopper of a Secret to End 2019

by The Denver Egotist / January 6, 2020 /
To prove that the Whopper outsizes rival McDonald’s Big Mac, BK and agency BBH hid a Big Mac behind every Whopper in every ad made in the UK this year. Print, TV, OOH, in-store advertising, everywhere there was a Whopper there was a tinier Big Mac behind it. As ad stunts go, BK is king.

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