• Patagonia Puts Not-So-Subtle Message Under Clothing Tags

    by / September 17, 2020 /

    We've noticed this floating around in feeds over the last week and have finally seen confirmation from the brand that it's not just a Photoshop trick. A Patagonia spokeswoman confirmed the tags to be real and noted that they were added to a 2020 collection of Patagonia’s men’s and women’s shorts “because we have been standing up to climate deniers for almost as long as we’ve been making these shorts.” She noted that Patagonia’s founder, Yvon Chouinard, has been talking about vot[Read More]

  • Unapologetically Human

    by / August 25, 2020 /

    Kruger Products L.P. has launched a multi-brand campaign for its lines of toilet paper and paper towels — and it'll give you the feels.  This is the first under the leadership of new CMO Susan Irving and the first brand spot created by Broken Heart Love Affair since the agency opened in late March. The category-breaking campaign celebrates the one thing that connects us all —  our humanity. 

    [Read More]

  • #FreeFortnite

    by / August 20, 2020 /

    Epic Games, makers of Fortnite and Unreal Engine, are embroiled in a major dispute with Apple. Epic implemented a direct payment system that violated Apple's iOS App Store guidelines — trying to end-around what Epic calls monopolistic behavior by Apple. In response, Apple said it would be terminating Epic's developer account completely later this month — locking them out of a billion devices. To market its case to consumers, Epic made this parody of Apple's famous "1984" ad to insinuate t[Read More]

  • Why Did New Belgium Charge $100 for Fat Tire Six-Packs on International Beer Day?

    by / August 10, 2020 /

    As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow. 

    To drive action and raise awareness, Fat Tire worked with a few like-min[Read More]

  • Denver’s Cactus Partners With National Emergency Responder Organization to Launch Responder Strong

    by / August 6, 2020 /

    Frontline workers in the global pandemic are hurting not just physically, but emotionally and mentally. With that in mind, Cactus has partnered with Responder Strong — a national emergency responder organization — to launch ResponderStrong.org, a well-being platform designed to address the specific needs of the emergency medical, EMS, law enforcement and fire service personnel on the front lines of the CO[Read More]

  • LifeStyles App Makes Condoms Cheaper as STIs Rise

    by / July 24, 2020 /

    Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded,” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations — which drive dynamic online pricing for its products, making condoms more affordable w[Read More]

  • Pornhub’s Big Package for Small Businesses

    by / July 24, 2020 /

    When it comes to businesses bouncing back from the pandemic, size matters. That’s why Pornhub decided to lend a hand with their BIG PACKAGE… for small businesses. Free ads on Pornhub.com to the tune of 1 billion impressions, exclusively to small businesses everywhere. Because what better place to connect with new customers than a website that recei[Read More]