Bruce Willis Russian Mobile Phone Company Deep Fake

by The Denver Egotist / September 9, 2021 /
They pay Bruce for the use of his likeness, but he never has to waste a moment making the ad. Cash in the bank.

Deepcake input 34,000 images of Willis in the right light and the correct profile, with the desired emotions on his face, into the neural network to train it to build an accurate estimate of his face. Many of these images came from Die Hard and The Fifth Element, at that point of vintage Willis.

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A&W Convinces a Carnivorous Plant with Its Plant-Based Nuggets

by The Denver Egotist / August 31, 2021 /
Lots of YouTube commenters are hating on this spot because they say it only demonstrates the plant has a trigger that trips when something touches it — and not that the thing actually digested or enjoyed the nug. But we're fans of the work as a solid demonstration of authentic meat flavor when everyone else in the category uses words to get their proposition across. Agency: Rethink, Montreal.

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BrewDog is Beer For All

by The Denver Egotist / August 11, 2021 /
A delightful piece of writing carries this idea to the ends of the Earth — and proves once and for all that the world's first carbon negative brewery is good for the planet and, therefore, beer for all. Agency: Droga5.

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Boulder’s WorkInProgress Spoofs the Cristiano Ronaldo Presser Fiasco for Mike’s Hard Lemonade

by The Denver Egotist / June 24, 2021 /
WorkInProgress is having fun riding the culture tide for Mike's Hard Lemonade with these two spots that show a fictitious soccer player trading up from water to the booze brand at a press conference — instead of trading up to water from soda, like Ronaldo.

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Domino’s Urges Customers Not to Buy NFTs From the Noid – Via Boulder’s WorkInProgress

by The Denver Egotist / June 15, 2021 /
Domino’s Pizza knows that the Noid is back and will stop at nothing to thwart great pizza deliveries. However, recent Noid innovations featured in the latest Domino’s television campaign, such as the infamous Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade, haven’t stopped tech-savvy Domino’s from delivering delicio[Read More]
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Big Oil Big Lies

by The Denver Egotist / May 18, 2021 /
Celebrities are always willing to speak up for a worthy cause. Ari & Friends wanted to tap into that convention to make their point about climate change. With so much misinformation out there, it's harder than ever to know who to trust. The agency figured they could make it easier by making the lies more obvious, finally calling out the bullshit and course correcting the narrative around climate.

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Loving Homes For Plastic (A Liquid Death Initiative)

by The Denver Egotist / May 4, 2021 /
We're big fans of Liquid Death's advertising, including their Earth Day effort — Loving Homes For Plastic, a revolutionary new program to help give unrecyclable plastic bottles a loving new home that isn’t landfills or oceans.

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Boulder’s CPB and WorkInProgress Bring Back The Noid for Domino’s

by The Denver Egotist / April 28, 2021 /
Domino’s Pizza has always had one nemesis: the Noid — an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to th[Read More]
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