The Science of Product Naming
by The Denver Egotist / February 18, 2019 /
It's one of the toughest things to do in branding — and there's definitely some magic to it.
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TDA_Boulder Launches Revive Kombucha in San Francisco with Ads Printed on LSD Blotter Paper
by The Denver Egotist / February 7, 2019 /
Breaking early February, regional advertising inserts in San Francisco area issues of Rolling Stone magazine, for Revive Kombucha, are printed on LSD blotter paper (LSD not included). Along with related San Francisco wild postings, especially in the Haight-Ashbury neighborhood, the ’60s throwback campaign, headlined “Expand Your Tongue’s Mind,” represents Revive’s San Francisco market ad launch. It is advertising agency [Read More]
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Boulder’s WorkInProgress Launches Anti-Brunch Campaign for Village Inn
by Egotist / January 30, 2019 /
The campaign dubbed “Anti-Brunch” — the first from WorkInProgress for their newest client Village Inn — pokes fun at the pomp and circumstance that now surrounds brunch: long lines, high prices, ingredients that are hard to pronounce and food that is better for the ‘gram than the palette. But Village Inn is the antidote to the brunch madness that has ensued.
To do this, Village Inn sent a van to Denver’[Read More]
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DDB Creates Skittles Broadway Musical for the Super Bowl
by The Denver Egotist / January 30, 2019 /
Skittles is taking a different approach to the Super Bowl this year. As a follow-up to last year’s Most Exclusive ad, Skittles is launching the first-ever commercial performed as a live Broadway musical, starring Michael C. Hall. SKITTLES Commercial: The Broadway Musical will be performed one time only in front of a live audience at The Town Hall in New York City on Sunday, February 3 at 1 P.M. EST.
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AEROMEXICO TROLLS TRUMP WITH DNA DISCOUNT
by The Denver Egotist / January 22, 2019 /
These days, most brands accused of dunking on Trump (Nike, Gillette) aren’t really. They’re creating ads about basic human decency and civil rights — which some of those on the right take as direct attacks against the President. But now, AeroMexico is out with a new ad that comes right up to the line of mocking 45.
They're offering Americans discounts based on the percentage of Mexican DNA they have. Bring a valid DNA test in and if you’re 15% Mexican, you get 15% off (for exa[Read More]
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LeBron, Cindy Crawford, Arnie and Lindsey Vonn Give a Hand Up to Wellness for New Company Ladder – Via Boulder’s Human Design
by The Denver Egotist / January 18, 2019 /
Human Design has created an integrated media campaign for Ladder — a new celebrity wellness brand founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn that engages consumers with content, community and personalized product.
To introduce this subscription-based brand, Human Design created a series of commercials and a viral media campaign. The 60-second anthem launched in November,[Read More] -
All The Hidden Ways Facebook Ads Target You
by The Denver Egotist / January 14, 2019 /
But you already knew all this. Ad creep at its finest.
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Pizza Hut is Now Delivering… On Every Level
by The Denver Egotist / January 14, 2019 /
Some solid, subtle pokes at Domino's.
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