• Shopping at The Colon Care Co-op, Eh?

    by / June 10, 2019 /

    Located in Vancouver, independent grocery store East West Market has launched a new strategy to encourage customers to bring their reusable bags when they go shopping. They've printed plastic bags with embarrassing, faux retailers on them to curb use. They also charge customers five cents per embarrassing plastic bag they take. With retailers like The Colon Care Co-op, it may just backfire as these entertaining bags become collectibles. 

    [Read More]

  • Zulu Alpha Kilo and SingleCut Beersmiths Gamify New IPA, BIG IN JAPAN

    by / May 31, 2019 /

    For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’ — quite often making it in the far east before they were even popular in their own countries. Now for its first Japanese release, SingleCut Beersmiths — a rock-themed craft brewery in NYC — is paying tribute to this music phenomenon by gamifying its latest IPA.

    The aptly named BIG IN JAPAN IPA honors four legendary classic rock songs that literally made it ‘big in Japan.’ To turn Singl[Read More]

  • Boulder’s WorkInProgress Introduces Wine to Pair with Jimmy John’s Newest Sandy, The Frenchie

    by / May 24, 2019 /

    The goal of the campaign is to prove that Jimmy John’s is the most passionate sandwich company in the world and to raise awareness about their newest menu item — The Frenchie. 
The limited release Pinot Noir was developed in partnership with Folk Machine winery and winemaker Kenny Likitprakong to complement the simplicity and quality of the sandwich.

    WorkInProgess created a digital campai[Read More]

  • Hey Kids, Murder Your Thirst With Liquid Death

    by / May 8, 2019 /

    Mike Cessario, a former creative director at Netflix, initially developed Liquid Death to appeal to the straight-edge punk crowd that abstains from alcohol and drugs. He wondered why health products had to play by boring, established rules and wanted to create a brand that had teeth and a twist. Despite the name, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. 'Cause nothing's better than water at murdering your thirst.

    [Read More]

  • Copper Mountain Gives Out Makeup So Your Boss Won¹t Know – Via TDA_Boulder

    by / April 25, 2019 /

    This month, ski resort Copper Mountain will give out promotional cardboard kits containing concealer cream (aka “makeup”) to visiting skiers and snowboarders. The “Keep Your Job Concealer” cream is meant to hide skiers’ “raccoon eyes” — the telltale result of wearing ski goggles out in the sun. The instructions read, “Step one: Ski or snowboard at Copper Mountain. Step two: Apply concealer to face where goggle tan shows. Step three: Keep your job.” Each 6.2 gram kit will [Read More]

  • Hotels.com Dubs Social Media Travel Envy the “Hate-Like” in New Ad Campaign from CPB

    by / April 24, 2019 /

    It's inescapable every time you open your social feed. The secret envy after seeing your friends post their amazing vacation pics. The side-eye feeling when you know they’re just out for likes, but you double-tap it anyway. For the first time, Hotels.com and CPB are giving this ubiquitous but unspoken behavior a name and calling it what it is — the “hate-like.” In a new campaign, “Be there. Do that. Get Rewarded.,” launching next week in the US and UK, Hotels.com pokes fun at this[Read More]