• Zulu Alpha Kilo Shows Us the Pencil Effect

    by / October 12, 2018 /

    The One Club for Creativity has debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards. Part of the agency’s “Win Pencil, Draw Respect” campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign a[Read More]

  • Just Take:90 to Let the Anger Pass

    by / August 23, 2018 /

    A new campaign designed to reduce acts of aggressiveness and impulsive violence in everyday life is garnering attention today. A creative team at Grey London stumbled on the fact that it takes 90 seconds for the chemicals associated with anger to flush out of your system. Give it that long before you react and perhaps cooler heads will prevail. The 90-second spot tells this story, along with a print ad that takes about 90 seconds to read. Nice work. 

    [Read More]

  • Aged ‘Dunkirk’ Characters Deliver Important Announcement About Movies from Canal+

    by / July 10, 2018 /

    The "remake" version of Christopher Nolan's Dunkirk is true to its classic air battle scene — except that the pilots seem to have aged a bit. Despite their advanced age, failing bladders, trembling and cataracts, they stick in there heroically and play their part. The result is a slightly tragi-comic and the message is clear — don’t let films grow old before watching them. Luckily for its subscribers, CANAL+ has the first broadcast rights on major films in France. Agency: BETC[Read More]

  • IKEA: “Make Room for Nature”

    by / June 1, 2018 /

    IKEA and DDB Brussels have launched a new spot centered on the theme “Bring your living room to life.” With this new work, IKEA brings nature inside… and in this case, quite literally, as the living room becomes a playground for a flock of sheep.

    With this spot, IKEA wants to emphasize the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to [Read More]

  • Kids Break Down Vaping in Wyoming Anti-Tobacco Campaign from Denver’s Image Brew

    by / May 31, 2018 /

    Image Brew has partnered with Cheyenne agency Warehouse 21 to create a series of 15 videos for the Wyoming Department of Health that encourage kids off of vaping. The campaign features Wyoming teens talking vaping, it's connection to tobacco and the risks. By using real Wyoming kids, the work avoids preaching and makes teens more receptive to messaging coming from their peers.

    The true hero videos are the "drunk[Read More]

  • What Happens in Vegas Campaign Takes on a More Thoughtful Tone

    by / May 24, 2018 /

    The Las Vegas Convention and Visitors Authority rolled out a series of national TV ads this week that feature diverse characters and contemporary themes — putting Vegas and their adult freedom message into a context of today’s societal and cultural discussion. The new “Only Vegas Moments” ads were produced by R&R Partners and were cut from a series of short YouTube movies about “adult freedom.” The ads are a clear departure from the whimsical “What happens here, stays here[Read More]

  • Thinkmodo Returns with Viral Video Stunt to Promote Cobra Kai Sequel Series

    by / May 18, 2018 /

    To promote YouTube Red's new Karate Kid sequel series, Cobra Kai, thinkmodo helped engineer this elaborate prank that finds an underdog out-muscling a bully on the streets of New York. Shot over two days, the scene was recreated again and again to catch as many reactions as possible using three hidden cameras and up to eight wireless mics. After each showdown, it took about 10 minutes to reset the scene, and presumably even longer to clear out all the people who had jus[Read More]

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