• IKEA: “Make Room for Nature”

    by / June 1, 2018 / IKEA and DDB Brussels have launched a new spot centered on the theme “Bring your living room to life.” With this new work, IKEA brings nature inside… and in this case, quite literally, as the living room becomes a playground for a flock of sheep. With this spot, IKEA wants to emphasize the natural elements in a living room. This can come in many forms, and includes natural materials, silenc[Read More]

  • Kids Break Down Vaping in Wyoming Anti-Tobacco Campaign from Denver’s Image Brew

    by / May 31, 2018 / Image Brew has partnered with Cheyenne agency Warehouse 21 to create a series of 15 videos for the Wyoming Department of Health that encourage kids off of vaping. The campaign features Wyoming teens talking vaping, it's connection to tobacco and the risks. By using real Wyoming kids, the work avoids preaching and makes teens more receptive to messaging coming from their peers. The true hero vid[Read More]

  • What Happens in Vegas Campaign Takes on a More Thoughtful Tone

    by / May 24, 2018 / The Las Vegas Convention and Visitors Authority rolled out a series of national TV ads this week that feature diverse characters and contemporary themes — putting Vegas and their adult freedom message into a context of today’s societal and cultural discussion. The new “Only Vegas Moments” ads were produced by R&R Partners and were cut from a series of short YouTube movies about “adul[Read More]

  • Thinkmodo Returns with Viral Video Stunt to Promote Cobra Kai Sequel Series

    by / May 18, 2018 / To promote YouTube Red's new Karate Kid sequel series, Cobra Kai, thinkmodo helped engineer this elaborate prank that finds an underdog out-muscling a bully on the streets of New York. Shot over two days, the scene was recreated again and again to catch as many reactions as possible using three hidden cameras and up to eight wireless mics. After each showdown, it took about 10 minutes to rese[Read More]