#BrandLaunch: Good Bread
By The Denver Egotist / /
Good Bread owners Oliver Finkel & Gabby Yezbik craft some of the best sweet and savory breads on Colfax, hands-down. When it came time to give a face to this brand that started as a pop-up and blossomed into a full-fledged bakery (and pizza shop), they wanted something that felt as bespoke and purposeful as their confections.
Working alongside the owners, brand designer Andy Diaz and copywriter Peyton Hopkins began to craft the Good Bread story — with the rare challenge of the business already being a massive hit within the community.
“The owners are masters of their craft but also some of the most personable people. They are confident, humble and, most importantly, don’t take themselves too seriously. We took those pillars and created a visual system and tone of voice that felt in line with those values. The brand speaks and presents itself in a warm but matter-of-fact kind of way,” said Andy Diaz.
Go check them out at 1515 Colfax Ave and make sure you get there early!
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