Let’s Talk About Advertising Music

by The Denver Egotist / June 17, 2021 /
There’s no denying that Zoom fatigue is real for people across industries. But in the creative advertising space, Zoom has exacerbated the already unique communication challenge of finding the right words when describing music for advertising. To bring some levity to the long-felt hardships surrounding music pitches in today’s Zoomscape, creative music agency Groove Guild created a video that demonstrates that while music is the universal language everyone can understand, few can actually[Read More]
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Duncan Channon Unites Surf Legend Kelly Slater with Kona Beer’s ‘Bruddahs’

by The Denver Egotist / June 17, 2021 /
Three new spots out for Kona Brewing Co. thanks to Duncan Channon. They've taken their long-running "Bruddahs" campaign and added the greatest surfer ever.

“The ‘Dear Mainland’ campaign has been an unqualified success for Kona, so we were apprehensive about messing with a winning formula,” said Parker Channon, creative director for the campaign, Duncan Channon. “But with surfing in the games for the first time and the chance to work with arguably the greatest surfer ever, we[Read More]
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Helmets Have Always Been a Good Idea

by The Denver Egotist / June 15, 2021 /
From the Danish Road Safety Council and agency &Co.

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Domino’s Urges Customers Not to Buy NFTs From the Noid – Via Boulder’s WorkInProgress

by The Denver Egotist / June 15, 2021 /
Domino’s Pizza knows that the Noid is back and will stop at nothing to thwart great pizza deliveries. However, recent Noid innovations featured in the latest Domino’s television campaign, such as the infamous Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade, haven’t stopped tech-savvy Domino’s from delivering delicio[Read More]
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Sweet Tooth Netflix Stunt Finds Out if the World is Ready for Hybrids

by The Denver Egotist / June 15, 2021 /
Sweet Tooth, the latest sci-fi show to take over Netflix, features hybrid children who are born after a virus knocks out a good portion of the regular human population. New York City filmmaker Michael Krivicka was hired by the show to see how people would react to a hybrid in real life — and whether they'd accept it or reject it.

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Nike Japan: New Girl

by The Denver Egotist / June 8, 2021 /
Japan is currently ranked 123 of the 151 countries on the gender equality index. It's still frowned upon to speak up in meetings, to step into a sumo ring (multiple locations denied W+K Tokyo to shoot there because women would be in the sacred ring), to come back to sports after you've had a baby ('you're a mom now') and the gender pay gap index is enormous. Whereas the only question should be to a newborn: Hey girl, what do you want to do? Here's to all girls. Moms. Sportswomen. Bosses. And [Read More]
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There’s Nothing Diabolical About This Little Follicle

by The Denver Egotist / June 4, 2021 /
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Denver’s Good Conduct Launches First Campaign for SLIQ – Premium Hard Freezer Pops

by Egotist / June 4, 2021 /
These aren’t your average cocktails. They’re frozen cocktails in a form built for fun — “Freezer pops.” Good Conduct differentiates these (drinks?) from sad, stressed or boring drinking occasions by telling you how and when you should consume them. “For Good Times Only” is the first-ever campaign for SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC.

The campaign tak[Read More]
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