Massachusetts State Lottery Builds a Billion-Dollar Sculpture

by The Denver Egotist / December 10, 2019 /
The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.

During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $[Read More]
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Terrible Peloton Ad Leads Actress to Heavy Drinking in Ryan Reynold’s Aviation Gin Ad

by The Denver Egotist / December 8, 2019 /
The new spot for Aviation Gin, the liquor brand owned by actor Ryan Reynolds, picks up where the widely panned Peloton ad leaves off — with the wife boozing and commiserating with friends in a bar. Genius move by Aviation to draft off the PR created by Peloton.

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Denver Ad School Announces Its Inaugural Student Class

by The Denver Egotist / December 5, 2019 /
With the first ever quarter at Denver Ad School officially underway, the school is pleased to formally announce its inaugural class of students —what they’re calling the Pioneer Class.

The Pioneer Class is an eclectic group of eight students with varying creative backgrounds from all corners of the country. Six art directors and two copywriters — seven of whom are women — [Read More]
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easyJet: Hide & Seek

by The Denver Egotist / December 2, 2019 /
Fun spot that takes you on a tour of all the places you might visit on easyJet. Agency: VCCP.

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E.T. and Elliott Reunite for the Holidays

by The Denver Egotist / December 2, 2019 /
This makes us thankful we work in advertising. Agency: Goodby Silverstein & Partners.

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SNICKERS ALARMS CUSTOMERS WITH A CANDY BAR SWAP

by The Denver Egotist / November 27, 2019 /
This past month, Snickers and French agency CLM BBDO teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. Twenty-four hours after it began, the brand filled consumers in, with a spinoff of the signature tagline — “We’re not us when we’re hungry.”

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iPad is More Than a Digital Babysitter in Apple’s Holiday Ad

by The Denver Egotist / November 25, 2019 /
It's a nice resolve, but did we need three minutes to get there?

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A Gin Ad in a Movie Ad in a TV Ad

by The Denver Egotist / November 22, 2019 /
Meta.

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