You Are What You Leave Behind on Trails, So Say Sukle and Volunteers for Outdoor Colorado

by / August 10, 2020 /

When the coronavirus hit Colorado, we were all instructed to stay at home. So naturally, everyone went out. Far out.

Our mountains and trails became a priceless resource for people trying to safely escape the stress of the lockdown. But in doing so, this new flood of foot traffic caused damage. More people meant more trash, more stomped plants, widened trails and a whole lot more dog poop.

Volunteers for Outdoor Colorado needed to do something. Fast. To remind these hikers to[Read More]

Why Did New Belgium Charge $100 for Fat Tire Six-Packs on International Beer Day?

by / August 10, 2020 /

As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow. 

To drive action and raise awareness, Fat Tire worked with a few like-min[Read More]

Slow Way Down with Cheeba Chews – Via Denver’s Piggyback Creative

by / August 6, 2020 /

As states continue to pass marijuana legalization, more and more cannabis brands are coming to the party. So, how does the OG edible continue to pave the way for the industry? By beefing up their street cred with a brand campaign for cannabis that’s a first-of-its-kind. A not so serious one. Some might even call it funny. That’s right, if we’re going to advertise weed to people shouldn’t they at least get a chuckle? Agency: [Read More]

Denver’s Cactus Partners With National Emergency Responder Organization to Launch Responder Strong

by / August 6, 2020 /

Frontline workers in the global pandemic are hurting not just physically, but emotionally and mentally. With that in mind, Cactus has partnered with Responder Strong — a national emergency responder organization — to launch ResponderStrong.org, a well-being platform designed to address the specific needs of the emergency medical, EMS, law enforcement and fire service personnel on the front lines of the CO[Read More]

Shot on iPhone with Hockey Tape

by / August 6, 2020 /

The new Shot on iPhone commercial, directed by Gary Land of GLP Creative, is a smile-inducing work of camaraderie on the ice featuring the antics of Vegas Golden Knights’ Marc Andre Fleury and Mark Stone. The project, which was filmed just before the shut-down, launches as the NHL Playoffs begin and is a celebration of play and performance.

Filming at an ice rink in Las Vegas, the spot required extensive pre-light and stand-in players to test the form and function of what they aimed[Read More]

Wrangler: Follow Your Path (Director’s Cut)

by / August 4, 2020 /

At a time where sustainability and upcycling are important parts of how we wear our clothes, we wanted to create a film that celebrated individuality and the freedom to do things your way: with life, and through denim. ‘Follow Your Path’ captures the essence of being free, encouraging you to saddle up and live life your way. Enjoy the ride. Have a good time. Don’t worry what people think, or what they tell you to do. Just do you. Follow your path.

Credi[Read More]