Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears

by thelaegotist / December 8, 2024 /

AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm

https://youtu.be/sVaq9uM_2m0

Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that hi[Read More]

Party Land Hires Creative Strategy Vet Sean McNamara as Head of Strategy

by thelaegotist / October 10, 2024 /

Full-service creative agency Party Land has hired Sean McNamara as head of Strategy. The agency, which has had tremendous gro[Read More]

Party Land Hires Tatchie Vasconcelos and Kevin Turner to Further Its Already Deep Bench of Creative Talent

by thelaegotist / September 18, 2024 /

Fast-Growing indy agency is hailed for its use of comedy

Party Land has hired Associate Creative Directors Tatchie Vasconcelos and Kevin Turner, both perfect fits for the agency, having made their reputations most recently at Funworks, where they were ACDs on Ubisoft, Hint, Clorox, and Dave.

Party Land has had tremendous growth since its 2018 founding, creat[Read More]

Øuterkind Agency Hires JP Stacey as Senior Account Director

by thelaegotist / September 17, 2024 /

Stacey has enormous experience in integrated efforts for global brands

Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands.

His history of developing[Read More]

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

by thelaegotist / September 13, 2024 /

The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience.

The Arrowhead Sturgis TT[Read More]

Global “Always With You” Campaign by Party Land Puts JanSport in the Spotlight with Gen Z

by thelaegotist / August 29, 2024 /

Following a successful U.S. Back-to-School campaign, Party Land continues to engage Gen Z with a global strategy focused on humor found in life’s unremarkable moments

Building on the momentum of its recent U.S. Back-to-School campaign, JanSport has launched a new global initiative to re-introduce America’s #1 backpack brand to a Gen[Read More]

Øuterkind Earns a Spot on Event Marketer’s It List of Best Experiential Agencies

by thelaegotist / July 10, 2024 /

Agency also wins 2024 Ex Award for Caterpillar event execution from magazine

Creative agency Øuterkind has made the 2024 [Read More]

Fortnight Hires New Head of Business Development Rosemary Calderone

by thenewyorkegotist / May 30, 2024 /

Integrated marketer has 15+ years of leadership and growth experience

Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development.

Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longe[Read More]