EVB Rebrands Denver Cannabis Beverage Keef

by / December 10, 2019 /

Cannabis-infused beverage Keef has debuted a rebranded image, including new logo, product names, lettering and labeling. The new look is being introduced on the company’s signature beverage lines in Colorado and California and will be showcased on their full product portfolio (including edibles, concentrates and more) by early 2020 — coinciding with the company’s 10-year anniversary.

The rebranding was conceptualized and designed by the Oakland-based Evo[Read More]

Massachusetts State Lottery Builds a Billion-Dollar Sculpture

by / December 10, 2019 /

The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.

During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $[Read More]

Denver Ad School Announces Its Inaugural Student Class

by / December 5, 2019 /

With the first ever quarter at Denver Ad School officially underway, the school is pleased to formally announce its inaugural class of students —what they’re calling the Pioneer Class.

The Pioneer Class is an eclectic group of eight students with varying creative backgrounds from all corners of the country. Six art directors and two copywriters — seven of whom are women — [Read More]

PANTONE’s 2020 Color of the Year: 19-4052 Classic Blue

by / December 5, 2019 /

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year for more than 20 years, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic[Read More]