Cannabis-infused beverage Keef has debuted a rebranded image, including new logo, product names, lettering and labeling. The new look is being introduced on the company’s signature beverage lines in Colorado and California and will be showcased on their full product portfolio (including edibles, concentrates and more) by early 2020 — coinciding with the company’s 10-year anniversary.
The rebranding was conceptualized and designed by the Oakland-based Evo[Read More]
The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.
During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $[Read More]
Night Lights Denver is a permanent projection install by The Denver Theatre District intended to support innovative artists with an experimental platform. It's a free daily show from 5:15 - 8:15 p.m. projected on the Arapahoe Street side of the Daniels & Fisher Tower — located at 1601 Arapahoe St. on the 16th Street Mall.
December will be featuring local artists [Read More]
The new spot for Aviation Gin, the liquor brand owned by actor Ryan Reynolds, picks up where the widely panned Peloton ad leaves off — with the wife boozing and commiserating with friends in a bar. Genius move by Aviation to draft off the PR created by Peloton.
Often conceptually provocative and the only true differentiator to draw curiosity from one book to the next at shelf, Literary Hub has assembled the best book covers of the year — as selected by book designers themselves. Check out their favorites.
With the first ever quarter at Denver Ad School officially underway, the school is pleased to formally announce its inaugural class of students —what they’re calling the Pioneer Class.
The Pioneer Class is an eclectic group of eight students with varying creative backgrounds from all corners of the country. Six art directors and two copywriters — seven of whom are women — [Read More]
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year for more than 20 years, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic[Read More]
Natalie / Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign
Liking the new packaging, it's a great evolution from the original package. Just wondering why there is a strange blue square of texture/pattern...[Read More]
danlehman / Bikes Disguise Themselves as TVs to Curb Shipping Damage
Shared this story in the office, and we all immediately thought — so now more bikes will be stolen from peoples homes? Maybe not, since you pr...[Read More]
gaylerlentz / Animated “Hors Piste” Features a Ski Rescue That Goes Wrong
Kern Kong / Denver’s LRXD Rebrands Honey Smoked Fish Co. with New Packaging + Campaign
It looks really nice, but the type on the OOH is weird.
The only thing you read is 10 FT TYPE and you can barely read "new flavors", especially...[Read More]
Vladimir’s Mole / Vladimir Jones Debuts New ‘Uncover Your Different’ Campaign for Tourism Santa Fe
My friend that still works at VJ told me this: it was the CD that Nebraska brought in and his own art director that did the chosen campaign. But...[Read More]
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