Jumping on the magical season from the Colorado Avalanche, Coors Light has made a limited-edition beer that's made with actual shavings from the team's championship ice at Ball Arena. Find it at these locations starting Parade Day – that's today, friends.
We've all been trying to figure out how to inject more diversity into the industry — and now Ryan Reynolds is on the case too. Creative Ladder is launching soon. Until then, you can learn more and sign up to be the first to know here.
#VozPreta ("Black Characters") is a digital tool that amplifies Black voices on Twitter by providing Black culture references. Although Twitter allows for tweets of up to 280 characters, people tend to use an average of only 33. The idea of #VozPreta is to leverage that unused space by automatically filling the remaining character count with Black references. When someone starts typing a tweet, the tool recognizes the subject of the text and provides a Black cultural reference that automatic[Read More]
:: Independent Denver/Brooklyn creative agency Madwell has been named Agency of Record for high-end electronics brand Denon after a competitive pitch. Denon has been the world’s leading manufacturer of premium home entertainment and personal audio products since 1910, and specializes in A/V receivers, headphones, and wireless speaker systems including soundbars and subwo[Read More]
We like seeing Wieden+Kennedy Portland help Corona find a cause they can embrace beyond lazy days at the beach. This one launched on World Oceans Day. The message was created with trash found on this Yucatan Peninsula Beach in Mexico.
Leveraging their lengthy expertise working on the Colorado Lottery, Cactus won the account back in November. This is the first work for the NCEL whose mission is ‘igniting the power to dream’ through the fun of play — which raises billions for education — since becoming the AOR.
Whirlpool and FCB Brasil have launched a campaign to address the gender inequality of household tasks. In Brazil, womenspend twice as much time as men on domestic work. "The Fairest Prenup" calls for the equal division of household chores. The agreement is part of the brand’s ongoing efforts to reduce the disparity in the division of[Read More]