Hotels.com’s Captain Obvious Talks Protection in After School Special-Like Series – Via CPB

by / May 5, 2021 /

This new digital video series from CPB for Hotels.com, shot in the style of a 90s after school special, features Captain Obvious covering important topics like sleeping around and finding the right partner.

The four spot campaign directed by Jake Szymanski of Gifted Youth — known for his work with Funny or Die and SNL Digital Shorts — shows how you can practice safe booking thanks to Hotels.com's free cancellat[Read More]

Boulder’s Sterling-Rice Group Leverages Tradition of San-J in Brand Redesign

by / May 5, 2021 /

After eight-generations of excellence, San-J — known for its authentic tamari soy sauce — is launching a refreshed brand identity and packaging design developed in partnership with the Sterling-Rice Group. The new branding is part of an integrated marketing initiative led by SRG that also includes brand strategy, advertising, web design and digital activation. San-J’s popular tamari is a premium Japanese soy sauce that is[Read More]

Boulder’s CPB and WorkInProgress Bring Back The Noid for Domino’s

by / April 28, 2021 /

Domino’s Pizza has always had one nemesis: the Noid — an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to th[Read More]