You Are What You Leave Behind on Trails, So Say Sukle and Volunteers for Outdoor Colorado

by The Denver Egotist / August 10, 2020 /
When the coronavirus hit Colorado, we were all instructed to stay at home. So naturally, everyone went out. Far out.

Our mountains and trails became a priceless resource for people trying to safely escape the stress of the lockdown. But in doing so, this new flood of foot traffic caused damage. More people meant more trash, more stomped plants, widened trails and a whole lot more dog poop.

Volunteers for Outdoor Colorado needed to do something. Fast. To remind these hikers to[Read More]
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Why Did New Belgium Charge $100 for Fat Tire Six-Packs on International Beer Day?

by The Denver Egotist / August 10, 2020 /
As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow.

To drive action and raise awareness, Fat Tire worked with a few like-min[Read More]
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Modern Puzzles: A Denver Collaboration

by The Denver Egotist / July 24, 2020 /
Modern Puzzles is the vision of three locals — illustrator Christian Musselman, graphic designer Gavin Levy and Modern In Denver publisher William Logan — who have united their passion for mid-century modern architecture and design with their newly found passion for challenging puzzles. During the stay at home orders due to COVID-19, Levy and Logan came to the realization that the puzzles currently in t[Read More]
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Voodoo Ranger Delivers Its 1985 IPA in Delorean Time Machine – Via Boulder’s Fact & Fiction

by The Denver Egotist / July 22, 2020 /
New Belgium Brewing’s Voodoo Ranger IPA took over the streets of Chicago last week to deliver the brand’s newest rotating IPA release, 1985 IPA. In true Voodoo Ranger fashion, deliveries weren’t made in just any vehicle. The brand took it to the next level by transcending time, 35 years back in time, to be exact. Chicago beer fans got the chance to order 1985 IPA through Minibar Delivery and have their beer deliver[Read More]
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Get Out of Your Writing Rut with Wash-a-Pig

by The Denver Egotist / July 21, 2020 /
Inspired by an exercise he developed to help loosen up his art director partners before brainstorming (and teach them to write better ad copy), creative director Todd Turner created Wash-a-Pig — a copywriting game filled with 5,184 writing prompts to kill creative block.

[Read More]
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Fifth Annual Colorado Ad Day Announces Its Virtual Speaker Lineup

by The Denver Egotist / July 21, 2020 /
Ad Club Colorado has opened registration for their marquee event, Colorado Ad Day. Now in its fifth year, Colorado Ad Day will host keynote speakers, panels, workshops and networking opportunities. Happening August 27th, this is the first year Colorado Ad Day will be held virtually. The central theme for the all-day event will focus on the human aspect of adver[Read More]
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Boulder CBD Brand Charlotte’s Web Creates Huge Crop Artwork to Encourage Hemp Access States

by The Denver Egotist / July 21, 2020 /
Originally launched in October 2019, the “Trust The Earth” campaign was created to break down barriers by opening up doors of access to the power of hemp for health. Now, Charlotte’s Web is continuing to use its voice, public art, the country's landscape and its collaboration with Studio Number One — the creative agency founded by legendary artist Shepard Fairey — with phase three of their campaign.

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Pandemic Marketing from the MLB is Getting Kooky

by The Denver Egotist / July 20, 2020 /
Desperate on multiple levels to recreate an authentic experience for players, get fans back into rooting for their team and generate income, Major League Baseball is getting weird with its marketing. Most notably, teams are now selling the chance for fans to buy a cardboard cutout of[Read More]
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