Massachusetts State Lottery Builds a Billion-Dollar Sculpture

by The Denver Egotist / December 10, 2019 /
The Massachusetts State Lottery wants to show people firsthand what the money they’ve generated for their communities and towns actually looks like. Tapping into MA resident’s immense state pride and championing a dual “State of Winning” — where both players and communities win — the campaign kicks off with an installation demonstrating the heft of $1 billion.

During the morning hours of October 28, a team of security guards and trucks pulled into Boston with pallets of $[Read More]
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Night Lights Denver Projection Featuring John Camalick and Tom Ludlow

by Egotist / December 10, 2019 /
Night Lights Denver is a permanent projection install by The Denver Theatre District intended to support innovative artists with an experimental platform. It's a free daily show from 5:15 - 8:15 p.m. projected on the Arapahoe Street side of the Daniels & Fisher Tower — located at 1601 Arapahoe St. on the 16th Street Mall.

December will be featuring local artists [Read More]
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SNICKERS ALARMS CUSTOMERS WITH A CANDY BAR SWAP

by The Denver Egotist / November 27, 2019 /
This past month, Snickers and French agency CLM BBDO teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. Twenty-four hours after it began, the brand filled consumers in, with a spinoff of the signature tagline — “We’re not us when we’re hungry.”

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HempFusion Puts CBD Vending Machine in the Most Stressful Place on Earth – Via Boulder’s Fortnight Collective

by The Denver Egotist / November 22, 2019 /
Fortnight Collective has helped create the first-ever vending machine to dispense CBD products at a major U.S. airport. Developed for the agency’s client, HempFusion, the vending machine will also be the first of its kind to dispense a complimentary CBD product. 

The HempFusion vending machine will be stationed in the Atlanta Hartsfield-Jackson International Airport, starting November 18. [Read More]
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Break Bread in Peace with The Breadblox

by The Denver Egotist / November 20, 2019 /
There’s nothing more powerful than breaking bread with someone. For centuries, it’s been how we connect, share and make memories. But in these modern times, a few unwanted guests have pulled up a seat to the table, distracting us from true connection: our mobile phones. In an effort to help curb the ever-so-present beeps and boops around the dinner table, ACE (Canada’s premier artisanal bakery) created The Bre [Read More]
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PlayStation VR: Live the Game

by The Denver Egotist / November 18, 2019 /
Convinced us to add it to the Xmas list this year.

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Four Fans Get Inked with Custom Voodoo Ranger Juicifer Tattoos – Via Boulder’s Fact & Fiction

by The Denver Egotist / October 29, 2019 /
While getting his own mark at Denver shop Little Black Church, Fact & Fiction creative director Rob Lewis pitched the idea of pairing the tattoo shop's artists with client New Belgium for a unique brand activation. The idea: have four of Little Black Church's tattooists develop Voodoo Ranger Juicifer IPA-inspired art and give away the chance to have that art permanently inked on four lucky winners.
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Denver-Based Motive Expands to LA

by The Denver Egotist / October 16, 2019 /
Motive is continuing its aggressive expansion plans by adding a significant presence in Los Angeles, absorbing Project Worldwide sibling agency Pitch. Based in Denver, the North American network is now coast-to-coast with offices in New York, Toronto and now LA. Motive’s 150 people work for a client roster that includes the PepsiCo portfolio of brands across beverage and snack categories, LVMH, AB [Read More]
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