By The Denver Egotist / /
The shoot for the nearly seven-and-a-half-minute film was powered entirely by Ford Electrified Vehicles — on-set lightning effects and windstorms, hi-definition cameras and even the production’s coffee maker. If it needed a kilowatt, it was a Ford electric vehicle with available Pro Power Onboard that was ready to provide it.
Shot in a remote wooded location, “Mushroom” tells the story of a grizzled old forager who stumbles upon a one-of-a-kind Matsutake mushroom. Unfortunately, a younger, better-equipped forager has also discovered the prize, setting up a showdown between the two men as they wait for the giant mushroom to grow larger before harvesting it.
The concept is from BBDO Canada and was directed by Danilo Parra (Soft Citizen) — a filmmaker who has helmed commercial work for brands including Nordstrom and Apple, as well as videos for artists such as A$AP Rocky and Weezer.
Behind the Scenes: