By The Denver Egotist / /
They pay Bruce for the use of his likeness, but he never has to waste a moment making the ad. Cash in the bank.
Deepcake input 34,000 images of Willis in the right light and the correct profile, with the desired emotions on his face, into the neural network to train it to build an accurate estimate of his face. Many of these images came from Die Hard and The Fifth Element, at that point of vintage Willis.