Dracula Outdoor Comes Alive at Night

by / January 6, 2020 /

Excellent work to bring this board to life with shadows after the sun goes down. Sorta feel like you could remove the break glass case below the board and have a stronger message. No need for two punchlines. Regardless, look for this one in the award shows. Agency: BBC Creative, United Kingdom. 

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Which Fire Will Captivate You This Holiday Season?

by / December 20, 2019 /

The Amazon Rainforest Conservancy (ARC) has launched their first-ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season — the burning Amazon Rainforest.

Though the issue was a hot topic in the summer, the Amazon fires have slowly begun to fade out of the news. To bring this issue back into newsfeeds, th[Read More]

ASMR Agency Affirmations – Via Denver’s LRXD

by / December 19, 2019 /

LRXD has a mission of “health and happiness” and they wanted to bring that to the rest of the agency world this holiday season. Advertising professionals are a notoriously stressed out breed, so they created a video that could help everyone relax. Since campaigns this year were filled with brands taking a stab at the popular ASMR phenomenon, the agency thought it was a fitting way to wrap up 2019. [Read More]

SANTA GOES THROUGH A MID-LIFE CRISIS IN NEW AUDI SPOT FROM M/H VCCP

by / December 19, 2019 /

This is just excellent, excellent work from M/H VCCP for Audi. Awesome concept that’s really fun to watch. Lots of great tropes — including a great Rocky-like training montage. The cinematography and editing is beautiful. And there are so many great moments tucked into the 4-minute piece we’ve watched it multiple times to catch them all.

A round of applause from us at Egotist Headquarters. We wish brands would go big like this more often.

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