2018 was the worst year on record for mass shootings in America’s schools. Julia Cordover (class president at the time of the Parkland shooting), Andrew Goldin (freelance creative director) and advertising executive Alex Bogusky came together to create [Read More]
Excellent work to bring this board to life with shadows after the sun goes down. Sorta feel like you could remove the break glass case below the board and have a stronger message. No need for two punchlines. Regardless, look for this one in the award shows. Agency: BBC Creative, United Kingdom.
New advertising this season from FirstBank aimed to build donations for “Colorado Gives Day” (this year occurring on December 10) — on which Coloradans were urged to support any of the hundreds of Colorado local nonprofits registered with coloradogives.org. The campaign was created by TDA_Boulder with no commercial objectiv[Read More]
The Amazon Rainforest Conservancy (ARC) has launched their first-ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season — the burning Amazon Rainforest.
Though the issue was a hot topic in the summer, the Amazon fires have slowly begun to fade out of the news. To bring this issue back into newsfeeds, th[Read More]
LRXD has a mission of “health and happiness” and they wanted to bring that to the rest of the agency world this holiday season. Advertising professionals are a notoriously stressed out breed, so they created a video that could help everyone relax. Since campaigns this year were filled with brands taking a stab at the popular ASMR phenomenon, the agency thought it was a fitting way to wrap up 2019.
This is just excellent, excellent work from M/H VCCP for Audi. Awesome concept that’s really fun to watch. Lots of great tropes — including a great Rocky-like training montage. The cinematography and editing is beautiful. And there are so many great moments tucked into the 4-minute piece we’ve watched it multiple times to catch them all.
A round of applause from us at Egotist Headquarters. We wish brands would go big like this more often.