Fortnight and ImOn Revisit “Neighbors” in Comically Confusing “Always On” Campaign Update


By The Denver Egotist / /

Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work.

During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott and Costello comedy skit.

The new work shows the progression of the two confused neighbors from the Super Bowl ad as their “neighborly” relationship expands to the subject of Wi-Fi. As in the original, confusion ensues after the neighbor asks his friend the name of his Wi-Fi network. He doesn’t realize ImOn is the name of the service—he just thinks his friend is being evasive. Ads will run on local cable, OTT, digital, social media, and local & streaming radio across Eastern Iowa.

“After the launch of ImOn neighbors campaign early this year, we’ve seen a significant increases in brand awareness – and positive sentiment in our core market – making it a no-brainer to continue the story of these neighbors – and all the ways they can be connected while using ImOn as their internet provider,” said Eric Ungs, Brand Manager at ImOn Communications. 



Agency: Fortnight Collective, Boulder, Colorado

Campaign Live Date: September 1, 2023

Location: Regional: Eastern Iowa


Founder & CEO: Andy Nathan

President: Devin Reiter

Collective CD/Copywriters:  Adam Chasnow & Adam Reeves

Collective CD/Art Director: Nick Klinkert

Sr. Brand Director & Producer: Jessica Welander


Production Co: STEAM FILMS

Executive Producer: Jennifer Sykes

Executive Producer: Jill Brennan

Director: LJ Johnson

Director of Photography: Kiel Milligan

Producer: Marc Swenker

1st AD: Scott Weatherall

Production Manager: Roman Hul

Production Coordinator: Simon Mohos


Editorial Co: The Now Corporation

Editor: Jesse Reisner

Editorial Producer: Carrie Fleming


Music Company: JSM Music

Chief Creative Officer/Co-Composer: Joel Simon

Executive Producer: Jeff Fiorello

Senior Producer: Norm Felker

Senior Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Becca Riter


Color: Trafik

Colorist: Nate Seymour

Color Assist: Phillip Dystant

Color Producer: Hugh Copeland


Audio Mix: Soundspace

Audio Engineer:  Matthew Polis


Finishing: 11 Dollar Bill

VFX Lead – Dave Mehrman 

VFX Post Producer – Jamie Slade 


  1. Ahtisham September 26, 2023

    A house represents more than just a physical structure of bricks, wood, and tiles. Over the centuries, the concept of a house has evolved, embodying values of shelter, identity, heritage, and even personal accomplishment. In this article, we will explore the multifaceted nature of houses, their significance in our lives, and how they reflect societal values and aspirations.

    1. Historical and Cultural Significance

    Across different cultures and eras, the design and structure of houses have varied widely:

    Ancient Civilizations: Whether it’s the Roman domus or the wooden stilt houses of Southeast Asia, each design is a testament to the region’s climate, materials available, and societal structures.

    Cultural Symbolism: Houses often embody cultural significance. For instance, Japanese homes with tatami mats and sliding doors reflect the nation’s aesthetic values and respect for nature.

    2. Houses as a Reflection of Status

    Over time, houses have also been seen as indicators of one’s social and economic standing:

    Mansions and Palaces: Historically, large and ornate residences such as castles in Europe or havelis in India were symbols of royalty or the wealthy elite.

    Modern-day Prestige: Today, penthouses, sprawling estates, and homes in prestigious zip codes signify a certain socio-economic status and achievement.

    3. The Emotional Value of a Home

    Beyond the physical and status symbol, a house resonates emotionally:

    Personal Sanctuary: A house offers a safe haven, a place where one retreats from the world, finds comfort, and builds memories.

    Family Heritage: Many houses are passed down generations, becoming repositories of family history and stories.

    4. Architectural and Design Evolution

    Modern housing is at the intersection of traditional design and innovative technology:

    Eco-friendly Homes: With growing environmental concerns, many houses are now designed to be sustainable, utilizing solar energy, rainwater harvesting, and green building materials.

    Smart Homes: The integration of technology has given rise to smart homes, where appliances and systems can be remotely controlled, ensuring efficiency and convenience.

    5. Housing Challenges in the 21st Century

    As much as a house is a dream for many, it’s also a challenge in the contemporary world:

    Affordability Crisis: Major cities worldwide face housing affordability issues, with skyrocketing property prices keeping homeownership out of reach for many.

    Homelessness: A stark contrast to the ideal of a house, homelessness

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