Fortnight and ImOn Revisit “Neighbors” in Comically Confusing “Always On” Campaign Update
By The Denver Egotist / /
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work.
During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott and Costello comedy skit.
The new work shows the progression of the two confused neighbors from the Super Bowl ad as their “neighborly” relationship expands to the subject of Wi-Fi. As in the original, confusion ensues after the neighbor asks his friend the name of his Wi-Fi network. He doesn’t realize ImOn is the name of the service—he just thinks his friend is being evasive. Ads will run on local cable, OTT, digital, social media, and local & streaming radio across Eastern Iowa.
“After the launch of ImOn neighbors campaign early this year, we’ve seen a significant increases in brand awareness – and positive sentiment in our core market – making it a no-brainer to continue the story of these neighbors – and all the ways they can be connected while using ImOn as their internet provider,” said Eric Ungs, Brand Manager at ImOn Communications.
CREDITS
Agency: Fortnight Collective, Boulder, Colorado
Campaign Live Date: September 1, 2023
Location: Regional: Eastern Iowa
Founder & CEO: Andy Nathan
President: Devin Reiter
Collective CD/Copywriters: Adam Chasnow & Adam Reeves
Collective CD/Art Director: Nick Klinkert
Sr. Brand Director & Producer: Jessica Welander
Production Co: STEAM FILMS
Executive Producer: Jennifer Sykes
Executive Producer: Jill Brennan
Director: LJ Johnson
Director of Photography: Kiel Milligan
Producer: Marc Swenker
1st AD: Scott Weatherall
Production Manager: Roman Hul
Production Coordinator: Simon Mohos
Editorial Co: The Now Corporation
Editor: Jesse Reisner
Editorial Producer: Carrie Fleming
Music Company: JSM Music
Chief Creative Officer/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Becca Riter
Color: Trafik
Colorist: Nate Seymour
Color Assist: Phillip Dystant
Color Producer: Hugh Copeland
Audio Mix: Soundspace
Audio Engineer: Matthew Polis
Finishing: 11 Dollar Bill
VFX Lead – Dave Mehrman
VFX Post Producer – Jamie Slade
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