Fortnight and ImOn Revisit “Neighbors” in Comically Confusing “Always On” Campaign Update
By The Denver Egotist / /
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work.
During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott and Costello comedy skit.
The new work shows the progression of the two confused neighbors from the Super Bowl ad as their “neighborly” relationship expands to the subject of Wi-Fi. As in the original, confusion ensues after the neighbor asks his friend the name of his Wi-Fi network. He doesn’t realize ImOn is the name of the service—he just thinks his friend is being evasive. Ads will run on local cable, OTT, digital, social media, and local & streaming radio across Eastern Iowa.
“After the launch of ImOn neighbors campaign early this year, we’ve seen a significant increases in brand awareness – and positive sentiment in our core market – making it a no-brainer to continue the story of these neighbors – and all the ways they can be connected while using ImOn as their internet provider,” said Eric Ungs, Brand Manager at ImOn Communications.
CREDITS
Agency: Fortnight Collective, Boulder, Colorado
Campaign Live Date: September 1, 2023
Location: Regional: Eastern Iowa
Founder & CEO: Andy Nathan
President: Devin Reiter
Collective CD/Copywriters: Adam Chasnow & Adam Reeves
Collective CD/Art Director: Nick Klinkert
Sr. Brand Director & Producer: Jessica Welander
Production Co: STEAM FILMS
Executive Producer: Jennifer Sykes
Executive Producer: Jill Brennan
Director: LJ Johnson
Director of Photography: Kiel Milligan
Producer: Marc Swenker
1st AD: Scott Weatherall
Production Manager: Roman Hul
Production Coordinator: Simon Mohos
Editorial Co: The Now Corporation
Editor: Jesse Reisner
Editorial Producer: Carrie Fleming
Music Company: JSM Music
Chief Creative Officer/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Becca Riter
Color: Trafik
Colorist: Nate Seymour
Color Assist: Phillip Dystant
Color Producer: Hugh Copeland
Audio Mix: Soundspace
Audio Engineer: Matthew Polis
Finishing: 11 Dollar Bill
VFX Lead – Dave Mehrman
VFX Post Producer – Jamie Slade
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Ahtisham September 26, 2023
A house represents more than just a physical structure of bricks, wood, and tiles. Over the centuries, the concept of a house has evolved, embodying values of shelter, identity, heritage, and even personal accomplishment. In this article, we will explore the multifaceted nature of houses, their significance in our lives, and how they reflect societal values and aspirations.
1. Historical and Cultural Significance
Across different cultures and eras, the design and structure of houses have varied widely:
Ancient Civilizations: Whether it’s the Roman domus or the wooden stilt houses of Southeast Asia, each design is a testament to the region’s climate, materials available, and societal structures.
Cultural Symbolism: Houses often embody cultural significance. For instance, Japanese homes with tatami mats and sliding doors reflect the nation’s aesthetic values and respect for nature.
2. Houses as a Reflection of Status
Over time, houses have also been seen as indicators of one’s social and economic standing:
Mansions and Palaces: Historically, large and ornate residences such as castles in Europe or havelis in India were symbols of royalty or the wealthy elite.
Modern-day Prestige: Today, penthouses, sprawling estates, and homes in prestigious zip codes signify a certain socio-economic status and achievement.
3. The Emotional Value of a Home
Beyond the physical and status symbol, a house resonates emotionally:
Personal Sanctuary: A house offers a safe haven, a place where one retreats from the world, finds comfort, and builds memories.
Family Heritage: Many houses are passed down generations, becoming repositories of family history and stories.
4. Architectural and Design Evolution
Modern housing is at the intersection of traditional design and innovative technology:
Eco-friendly Homes: With growing environmental concerns, many houses are now designed to be sustainable, utilizing solar energy, rainwater harvesting, and green building materials.
Smart Homes: The integration of technology has given rise to smart homes, where appliances and systems can be remotely controlled, ensuring efficiency and convenience.
5. Housing Challenges in the 21st Century
As much as a house is a dream for many, it’s also a challenge in the contemporary world:
Affordability Crisis: Major cities worldwide face housing affordability issues, with skyrocketing property prices keeping homeownership out of reach for many.
Homelessness: A stark contrast to the ideal of a house, homelessness
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