Breckenridge Photographer Andrew Maguire Documents Mandy Moore’s Kili Ascent

by / April 17, 2018 / When outfitter Eddie Bauer approached the NBC "This is Us" star and asked her where in the world she'd like to go on a sponsored expedition, Mandy Moore remembered seeing the IMAX movie Kilimanjaro: To the Roof of Africa along with her reaction to seeing it at 18 years old: I'm going to do that one day.  Andrew Maguire was there to document the journey up Mt. Kilimanjaro that included Mand[Read More]

How Nike Designs for the NBA Athlete

by / April 13, 2018 / When designing new uniforms for the NBA, Nike didn't start with fabric or fit. They started with research. Lots and Lots of research. Beginning in their Sports Research Lab, they put athletes through their paces, tracking everything from their movement to their temperature. Using this data, they create the game-day apparel you see on the court today. [Read More]

Cactus Shows You What Happens When Your Money’s Multiplied in New Colorado Lottery Campaign

by / April 13, 2018 / Cactus has created an integrated media campaign for client Colorado Lottery to support its new family of Scratch games with a multiplier feature. The Scratch games, which will sell at a range of $1 to $5, let players multiply their winnings by five, 10, 20 or 30 times per ticket and winnings can range from $10,000 to $100,000. The creative addresses the multiplier theme, large winnings and family[Read More]

How to Make An Athlete Out of Water

by / April 11, 2018 / You're looking at the brief. It says "Water made active". Hmmm. What's the purest expression of that thought? What if you could somehow make the water become active - like it had come to life in the shape of an athlete?   The initial idea part is never easy, but the steps that followed were certainly no walk in the park. Gatorade's G Active is a rehydrating blend of water and electrolytes, [Read More]

You & Almonds vs. The World – With Edit by Boulder’s Buck Ross + Sound by Coupe Studios

by / April 10, 2018 / If you watched the Winter Olympics or March Madness, you may have already seen these. In case you missed them, here's a trio of spots from Boulder's Buck Ross Productions edited for California Almonds' new campaign. Credits:  Director: Chris Winterbauer  Editor: Lam T. Nguyen  Color: Herman Nieuwoudt & Brian De Herrera-Schnering  Sound: Coupe Studios [Read More]