This Short Film Was Powered by Ford EVs

by / October 25, 2022 /

The shoot for the nearly seven-and-a-half-minute film was powered entirely by Ford Electrified Vehicles — on-set lightning effects and windstorms, hi-definition cameras and even the production's coffee maker. If it needed a kilowatt, it was a Ford electric vehicle with available Pro Power Onboard that was ready to provide it.

Shot in a remote wooded location, “Mushroom” tells the story of a grizzled old forager who stumbles upon a one-of-a-kind Matsutake mushroom. Unfortunately,[Read More]

Backbone Media Appoints Greg Williams as President in New Chapter for Colorado-based Marketing Agency

by / October 25, 2022 /

As Backbone Media celebrates its 25th anniversary this month, Greg Williams — the longtime vice president of media and a partner in the business — has been named the agency’s new president. Backbone represents more than 100 leading outdoor and lifestyle brands, with nearly 120 employees working remotely across the country and out of its offices in Denver and Carbondale.

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Bad Appliances Turn Us into Bad People

by / October 19, 2022 /

The right appliances are an important, yet generally under-appreciated fixture of our daily life…until they break down. A new campaign for retailer Goemans Appliances shows how a faulty fridge or dysfunctional dishwasher can turn even the most mild-mannered person into a ticking time bomb. Developed by Toronto agency The Garden, “Do Appliances Right” uses a combination of dark and irreverent humor to show people unleashing their pent-up anger over a broken-down [Read More]

Dog The Bounty Hunter for HarperCollins – Via Denver Photographer Chip Kalback

by / October 11, 2022 /

Chip Kalback has photographed an upcoming book cover for HarperCollins, featuring the infamous Duane ‘Dog The Bounty Hunter’ Chapman. According to Chip, "The concept for the shoot was to create a high contrast portrait with plenty of texture and detail, while the tone of the book (and cover image) would be more introspective and personal. With all of this in mind, I imagined crisp focused lighting that would highlig[Read More]