The rich, beautifully shot spot chronicles the journey of Niagara-based winemaker Inniskillen from its early 1970s origins through to its later success on the international stage. Toronto agency Bensimon Byrn worked closely with the families of the Inniskillin founders to ensure they got the details just right: From the partners’ first meeting, to being denied a license, to their win over a French Beaujolais in a 1975 tasting competition. Inniskillin has the type of compelling backstory tha[Read More]
To prove that the Whopper outsizes rival McDonald’s Big Mac, BK and agency BBH hid a Big Mac behind every Whopper in every ad made in the UK this year. Print, TV, OOH, in-store advertising, everywhere there was a Whopper there was a tinier Big Mac behind it. As ad stunts go, BK is king.
2018 was the worst year on record for mass shootings in America’s schools. Julia Cordover (class president at the time of the Parkland shooting), Andrew Goldin (freelance creative director) and advertising executive Alex Bogusky came together to create [Read More]
Excellent work to bring this board to life with shadows after the sun goes down. Sorta feel like you could remove the break glass case below the board and have a stronger message. No need for two punchlines. Regardless, look for this one in the award shows. Agency: BBC Creative, United Kingdom.
New advertising this season from FirstBank aimed to build donations for “Colorado Gives Day” (this year occurring on December 10) — on which Coloradans were urged to support any of the hundreds of Colorado local nonprofits registered with coloradogives.org. The campaign was created by TDA_Boulder with no commercial objectiv[Read More]
The Amazon Rainforest Conservancy (ARC) has launched their first-ever holiday initiative. Created by agency Zulu Alpha Kilo, the campaign recreates the classic Yule Log Fireplace channel using real footage of the Amazon burning to draw attention back to the fire that really matters this holiday season — the burning Amazon Rainforest.
Though the issue was a hot topic in the summer, the Amazon fires have slowly begun to fade out of the news. To bring this issue back into newsfeeds, th[Read More]