Beer Brands Hack Into the Archives

by / May 19, 2020 /

It's interesting to see how brands are reacting to the pandemic from an advertising perspective — especially beer brands, which seem to be trying to recreate a bygone era of great commercials. Unfortunately, without the talent associated with those campaigns coming along for the ride, they're leaving a pretty watery taste in our mouths.

Take a look at Bud Light's in-house agency, known as draftLine, trying to recapture DDB Chicago's "Real Men of Genius;" adam&eveDDB New York and[Read More]

Boulder’s WorkInProgress Launches “Seven-Word Lessons” to Help Educate Students While Classrooms Are Closed

by / May 19, 2020 /

WorkInProgress is partnering with teachers to create “Seven-Word Lessons” — a nationwide initiative designed to engage the minds of K–8th-grade children while homes serve as classrooms resulting from COVID-19.

Starting yesterday, the bite-sized lessons are being displayed on digital billboards in Boston, New York, Washington, D.C., Chicago, Ka[Read More]

Progressive’s Motaur Views a Herd

by / May 19, 2020 /

The Motaur — the mythical half-man, half-motorcycle introduced last year by Progressive — rides again in this new spot. "A visual manifestation of the core customer insight that motorcyclists often feel at one with their bikes," the Motaur is a way for Progressive to celebrate this often misunderstood community of riders. 

Although the work was shot before the pandemic, all post-production took place remotely over the past several weeks. The post production alone took approximate[Read More]