By The Denver Egotist / /
As a company, Rebel is already breaking the rules — creating a delicious ice cream with just 1g of sugar. Naturally, their advertising campaign needed to feel equally as rebellious, which is why TDA_Boulder created the world’s saddest advertising campaign. It pushed category norms and leaned into a product truth — ice cream comforts us. TDA simply created a campaign that provided the reason to grab a pint.