Boulder’s Mondo Robot Sold to Conspiracy Theory – A Minority-Owned and Woman-Led Agency Network


By The Denver Egotist / /

Conspiracy Theory a new “solutions-oriented network of agencies and businesses that provide hands-on digital and media solutions,” has bought Boulder digital product agency Mondo Robot.

Chris Hess founded Mondo Robot more than 15 years ago on what matters most: the work and the people who create it. Mondo Robot has created meaningful apps, websites and experiences with partners such as Microsoft, Comcast, Vail Resorts, Coachella, Specialized Bicycles and the Michael J. Fox Foundation. While the work they produce wins awards, that’s not the end goal. They focus on creating digital solutions that optimize, redefine and disrupt industry standards, and solve complex business problems for their partners.

“I have put my blood, sweat and tears into Mondo Robot, so has everyone who has played a vital role in building it into what it is today,” said Chris Hess, founder of Mondo Robot. “I have been approached to sell by multiple private equity firms and agencies over the years. Finding the right partner was not just critical — it was mandatory. The partnership will allow us to stay true to who we are, while also allowing us to strengthen our focus and grow.”

“Conspiracy Theory celebrates creative cultures and a diverse tapestry of specialists who, while powerful on their own, come together to tackle modern business challenges as a collective. That’s why what we do is a Conspiracy Theory,” said Conspiracy Theory CEO, Zihla Salinas. “I’ve admired Chris and Mondo Robot’s work for years. Their design excellence and strong creative culture really make them a standout in the digital product space. They represent exactly what we are all about as a network of best-in-class specialists.”


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