Toronto-based creative agency Hard Work Club has launched the “Every Body in Leakproof” campaign to generate awareness for Knix’s line of Leakproof underwear — intimates that offer game-changing protection from sweat, bladder leaks (something 1 in 4 women deal with) and menstruation.  

At the center of the campaign is a music video-style spot, “Blood, Sweat & Pee (Nothing to Hide).” The 60-second+ spot features music by rapper, advocate and entrepreneur Exmiranda and showcases a diverse group of talented people who refuse to feel shame simply because their bodies leak. The campaign incorporates dancers, a skateboarder, an incredibly fierce skipper, a powerhouse drummer and a new mama, all enjoying carefree movement in their Knix Leakproof underwear.