By Egotist / /
Continuing its commitment to building brands that are more human-centered, digital experience agency Green Stone welcomes Lauren Winslow as Design Director. A longtime creative and strategic leader, Winslow not only brings expertise in e-commerce, but in creating humanistic design systems that exceed rapidly evolving audience expectations. She will work closely with Green Stone’s Experience Director and VP, Charles Law.
“With Lauren, we’ve found someone who can bring a world-class approach and appreciation for the nuances of modern brand-building,” says Founder and CEO Matt Walsh. “The pandemic has changed the ways people engage with brands and it’s crucial that the digital experiences brands bring into the world rise to that challenge. Lauren’s talent will help our teams navigate this new landscape for our partners.”
Over her career, Winslow has alternated between the brand and agency worlds, working with some of the industry’s most recognizable companies. Most recently she spent seven years as Senior Art Director at Apple, focusing on design systems for interactive retail web and app experiences. Respected for her drive and design mastery, she won a Marcom All Star award — recognized by her Apple peers for extraordinary contributions to the company. Previously, Winslow also worked at Fluid as Senior Art Director and at Madewell (J.Crew).
“I love how digital allows me to build a big picture vision for a brand — how it can be conveyed across all these different platforms while ensuring excellence and tying visual systems to business goals,” explains Winslow. “Coming to Green Stone, I’m excited to partner with multiple brands across various industries and apply that same focus on crafting best-in-class user experiences. This is an agency that is always looking to innovate, from its work to its distributed talent model, and it’s great to be involved in helping chart that new path forward that we can all feel proud of. ”
Walsh agrees, adding “We’re building Green Stone for a new world — one that cares about new ways of working, smart strategies and heartfelt experiences. That means adding new voices with their own valuable perspectives that aren’t confined by geography. Leaders like Lauren are why we’ve built an agency that allows us to work from anywhere, teaming high-caliber clients with world-class practitioners to deliver results. She will help us go beyond just traditional UX thinking to embrace the emotional aspects of what makes digital brand-building so unique.“