By The Denver Egotist / /
Giide just launched its beta for creators to make Giides for free. Better than just a podcast or video, Giide combines audio with a clickable content feed — so listeners can link out to content, save or share what they hear. The company was started by two local ex-advertising pros: Allison Kent-Smith formerly Director of Digital Development at CP+B and Goodby Silverstein and Scott Prindle formerly VP Creative Tech at CPB and Technical Lead at R/GA. Creators can make Giides to solve for long-form, boring, unreadable, endless content on Zoom, podcasts and videos that few people watch or engage with like they did years ago. It’s short form audio that’s interactive. Try it out.