Nike Japan: New Girl


By The Denver Egotist / /

Japan is currently ranked 123 of the 151 countries on the gender equality index. It’s still frowned upon to speak up in meetings, to step into a sumo ring (multiple locations denied W+K Tokyo to shoot there because women would be in the sacred ring), to come back to sports after you’ve had a baby (‘you’re a mom now’) and the gender pay gap index is enormous. Whereas the only question should be to a newborn: Hey girl, what do you want to do? Here’s to all girls. Moms. Sportswomen. Bosses. And anyone who wants to step into the sumo ring. To anyone willing to change their minds.


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