Boulder’s WorkInProgress Helps Launch Mike’s Hard Lemonade Seltzer’s First National Campaign

By The Denver Egotist / March 16, 2021 /

Mike’s Hard Lemonade Seltzer has released their “It’s Mike’s” national campaign featuring heavyweight champion Mike Tyson. Debuting this past weekend, the national campaign includes a significant presence at The Grammy’s, March Madness and the NBA.

As the #1 hard lemonade for over two decades, Mike’s applied their lemonade expertise to develop the best-tasting hard lemonade seltzer. Now, they’re sharing the news in this campaign. The work was developed by WorkInProgress who won AOR duties earlier this year.