Patagonia Puts Not-So-Subtle Message Under Clothing Tags

By The Denver Egotist / September 17, 2020 /

We’ve noticed this floating around in feeds over the last week and have finally seen confirmation from the brand that it’s not just a Photoshop trick. A Patagonia spokeswoman confirmed the tags to be real and noted that they were added to a 2020 collection of Patagonia’s men’s and women’s shorts “because we have been standing up to climate deniers for almost as long as we’ve been making these shorts.” She noted that Patagonia’s founder, Yvon Chouinard, has been talking about voting the assholes out for several years and by “assholes,” he means “politicians from any party who deny or disregard the climate crisis and ignore science.” Bold move by a brand that’s comfortable in its own skin.