#PackageLaunch: Boulder’s Vermilion Rebrands Good Foods Guacamole

By The Denver Egotist / June 3, 2020 /

The packaging redesign from Vermilion Design + Digital celebrates the Good Foods brand’s real-food ingredients with spirited illustrations, extending an upbeat and colorful style across a variety of package types and categories. The rebrand ensures a cohesive, personality-driven design that stands out on shelf and connects the fresh, delicious flavor of the product with the packaging. Good Foods’ iconic brand purple is now on every lid for easy recognition and color-coded flavor cues make it simpler for consumers to know they grabbed their favorite.

The new line of packaging landed on shelves in May, 2020 and updates all Good Foods’ guacamoles, including Chunky, Spicy and Southwest. In addition to the guacamole line, Vermilion is working with Good Foods on redesigned packaging for more products to create improved cohesion across the brand.