Rachio Sings the Praises of Green Grass All Around – Via Boulder’s Fact & Fiction
By The Denver Egotist / /
Tis the season for yard work and higher water bills. To tout Rachio’s answer to this problem — smart lawncare and sprinkler products created for each yard’s soil makeup and sun exposure to require less water and less maintenance — Fact & Fiction rewrote a classic folk song to bring this new spot “to life.”
The “green grass all around” was more of a challenge than you might think as this summery spot was actually shot just before the first snow last fall. The agency used some bright lights and some tough-as-nails actors to pass off the drizzly 40-degree day as a warm summer afternoon. They even used some real life butterflies and ladybugs to help tell the story.
The song was written by the creative team and even sung by a Fact & Fiction copywriter. Additionally, F&F’s sister agency, IMM, designed and developed a new site for the brand. All in time for us to literally sit and watch the grass grow.
Credits:
Director: Elizebeth Orne
Creative Director: Rob Lewis
Line Producer: Kristen Del Calzo
First AD: Rob Debakey
Agency: Fact & Fiction
ACD Art Director: Jacqueline Mellow
Copywriter: Rachel Block
Account Director: Travis Reeb
Account Manager: Luke Martin
Production Company: Fact & Fiction
Director of Photography: Jacob Glazier
First AC: Boston Heath
Production Manager: Lisa Shrag
Art department: Susan Petersen
Production Coordinator: Jen Jorgenson
Casting: Stuart Stone
Wardrobe: Tina Gill
Prop Master: Jeff Erwine
Location Manager: Jeff Petersen
HMU: Lauren Reynolds
Editorial: Ian Marks, Ben Pickett
Color: Pinto Pictures
Audio: Coupe Studios
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