By The Denver Egotist / /
Everybody has their ad heroes. Alex Bogusky was ours. Cutting our teeth in the business, he was the one we looked to to show us what was next before anyone else had imagined it. Advertising that transcends into pop culture will forever be our holy grail because of him and CPB in their heyday.
We were excited for his return to the agency — to once again be able to admire that magic touch — and we wish him good luck in his next phase of life, as the industry rolls on searching for who will do it next.
Erik Sollenberg, global CEO of CPB, issued the following statement about Bogusky’s departure:
Alex will forever be a part of our agency’s culture and who we are as a company. He was instrumental in putting us on the map, and we created a new position 18 months ago (chief creative engineer) to draw from his bold thinking as we shaped our next chapter. Now we’re celebrating his next chapter as he and his wife, Ana, enter a new phase of their lives, and he transitions from his everyday role at the agency over the next few months.
It’s been a busy and transformative year for us internally, in which we’ve substantially improved the bottom line and the overall health of the agency, all the while doing great work for our amazing clients. During that time, Alex has helped reorganize the creative department, land some great new business opportunities, and worked to implement new methodologies for planning and creative. Alex will be keeping an office at the agency in Boulder, and we’re grateful that we’ll always have him nearby to talk about whatever is on our minds—from advertising to mountain biking and everything in between.