SNICKERS ALARMS CUSTOMERS WITH A CANDY BAR SWAP

By The Denver Egotist / November 27, 2019 /

This past month, Snickers and French agency CLM BBDO teamed up to play a little ruse on consumers. To remind them that nothing can replace a Snickers, they did just that by disguising Bounty bars in Snickers packaging. And thus was born #SnickersGate, which, thankfully, has been resolved. Twenty-four hours after it began, the brand filled consumers in, with a spinoff of the signature tagline — “We’re not us when we’re hungry.”