Suerte Tequila Launches Original Song on Spotify With Local DJ Falcon Punch

By The Denver Egotist / February 13, 2024 /

Suerte Tequila, born in the hills of Jalisco, Mexico and raised in the foothills of Boulder, Colorado, collaborated with local DJ, musician and producer Avery Henderson (aka Falcon Punch) to create the “sound” of tequila. “Run Rabbit Run” launched on Spotify and proves that Suerte Tequila sounds just as good as it tastes.

“The harmony between tequila and music transcends far beyond party vibes and background ambiance,” says Leslie Maddocks, Suerte’s Director of Marketing. “Tequila and music both have the same effects on the brain. They elicit dopamine, which heightens your joy and senses. We know what Suerte smells like and tastes like, but what if we tried to create what a glass of Suerte Tequila sounds like: fields of agave, Jalisco, Mexico, vibrant flavors. Could we capture that essence through music?”

“We knew if anyone could help us create something sensorial and fun, it would be Falcon Punch,” Leslie continues. “His music is the true definition of good vibes.” Falcon Punch has headlined internationally, is a three-time performer at the famous Colorado Red Rocks Amphitheater, and has shared the stage with Griz, Flight Facilities, Cut Copy and many others. His original productions and remixes have garnered critical acclaim and amassed several million streams globally.

“I approached the creation of this song to reflect the way I believe people experience Suerte Tequila,” says Falcon Punch. “We start where tequila starts. Nature. We then move into a softer vibe and lighter groove, capturing that feeling of sipping tequila with intention, enjoying every moment. As the song builds, we crescendo with additional instruments and vocals, creating a more social, euphoric feeling, like when a gathering turns into a party,” Falcon Punch continues. “It was a real joy to capture the multitude of how you enjoy and experience Suerte Tequila through a song. The Tequila and brand provided a wonderful palette to create from.”