By The Denver Egotist / /
For the fourth year in a row, Posten (The Norwegian Postal Service) has launched a new and bold Christmas campaign. After the love “When Harry met Santa” received last year, there’s a slightly more serious story to tell this year. One of all the contradictions and conflicts that lie within us all when it comes to climate change. Namely the Christmas season where consumption and climate change stand in stark contrast.
The insight for this year’s Christmas ad comes from PWC Norway’s Climate Index, which shows that among the 100 largest Norwegian companies, only 10 has cut emissions in accordance with the targets set in the Paris Agreement. Posten is one of the 10. If we are to reach the climate goals, more companies must contribute. It is time that the business community takes more responsibility. The hope is that this year’s Christmas campaign will motivate other companies to step up their climate action and be inspired to contribute. The Christmas ad, titled Father Christmas and Mother Earth, is created by Norwegian creative agency POL and produced by Arts & Sciences and directed by Sean Meehan.