By The Denver Egotist / /
For some, wintertime means hibernation. For others, it brings excitement and adventures of a lifetime. To attract these cold-weather thrill seekers to one of the nation’s premier mountain destinations, Jackson Hole Travel & Tourism is running an unconventional campaign that challenges people to leave hibernation to the animals.
The campaign includes this unique and disruptive OOH activation featuring a Jeep stacked as high as the law allows with various winter sports equipment. The imposing 16-feet tall, action-packed vehicle with graphics that read “It’s a long winter, just the way we like it.” is touring through San Diego, but also visited Los Angeles and San Francisco. Agency: Colle McVoy.