KSV Doubles Down on Sustainability Expertise By Joining Forces with Boulder Creative Studio We Ride at Dawn
By The Denver Egotist / /
KSV, a full-service marketing & advertising, women-owned, B Corporation-certified agency, just powered-up with a heaping can of (organic) spinach — combining with We Ride At Dawn (WRAD), an award-winning creative content outpost specializing in outdoor and active lifestyle brands based out of Boulder.
The KSV + WRAD partnership was born out of a desire to bring decades of sustainability expertise into the outdoor space. And with the month of June recognized as Great Outdoors Month, the announcement could not come at a better time.
The partnership will create more opportunity for outdoor and purpose-driven brands looking to make an immediate and positive impact on the world around them.
Erin Fagnant, KSV CEO and Partner explains, “Our sustainability expertise will bring added strength to WRAD client’s who are expanding into this space including e-bikes. We are also helping this partnership is going to help us get back to our roots a bit. We have deep experience in the ski industry specifically having worked with Okemo, Sugarbush, Stowe…. the ski industry is one that is, of course, under threat of climate change so it’s about bringing all of our worlds together. “
“Dirtvana,” a recent campaign We Ride at Dawn executed for Mongoose, highlights the capabilities and potential of the KSV + WRAD partnership to do exactly that: plant the seed, set the hook and foster the kind of connection to the outdoors that leads to impactful, monumental change.
“If you love something, you stand up for it. You guard it. You keep it from harm. People protect what they love. If you love the Earth, you will do right by it. So, let’s help more people fall in love with the outside world,” Nick Bruskewitz, We Ride at Dawn’s Founder, said.
We Ride at Dawn’s client roster has included project-based work for active outdoor brands like Puma, Schwinn, Mongoose bikes, Espro, American Kitchen, Whoop, and Cervelo.
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