Boulder CBD Brand Charlotte’s Web Creates Huge Crop Artwork to Encourage Hemp Access States
By The Denver Egotist / /
Originally launched in October 2019, the “Trust The Earth” campaign was created to break down barriers by opening up doors of access to the power of hemp for health. Now, Charlotte’s Web is continuing to use its voice, public art, the country’s landscape and its collaboration with Studio Number One — the creative agency founded by legendary artist Shepard Fairey — with phase three of their campaign.
Created in McPherson, Kansas, the 76-acre farm art installation features a massive rendering of a hand holding a hemp stalk and the message “Trust the Earth.” Studio Number One and Fairey’s original art was ‘grown’ and mown on 3,049, 200 square feet of farmland and the installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art, installed by Precision Mazes, is so large that it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.
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