Australian Navy Entices Intelligence Recruits with Ad Cleverly Disguising Image in Sound

By The Denver Egotist / May 13, 2022 /

Audio company Squeak E. Clean Studios teamed up with VMLY&R Australia and New Zealand to hide a secret image in sound to attract Navy intelligence recruits for highly skilled positions. ‘The Audio Ad You Can See’ is designed to connect a tech audience to Navy intelligence roles and targets the narrow field of intelligence professionals suited for the work. Squeak E. Clean Studios Head of Sound Paul Le Couteur worked carefully to reverse engineer the “world’s first recruitment message hidden in sound,” by producing audio from an image that can only be revealed using a spectrogram — a tool that analyzes frequencies in the electromagnetic spectrum. It’s also used by the Australian Navy to intercept, analyze and identify threats at sea. Click here to listen to the ad.