Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands.

 

His history of developing holistic brand, experiential and content campaigns means he will bring a wealth of knowledge and leadership to this part of Øuterkind’s current clients and new business opportunities.

 

As Stacey notes, “Brand and client-service excellence alike have vast and ever-evolving infrastructure—each company, industry, and team having unique nuances, lessons and goals. From light touches to immersive experiences, digital to physical, ads to actions, conversion to cause-based, my deep agency experience has allowed me to play a number of roles and acquire a versatile set of skills.”

 

“JP has such a passion for creative work, and he’s proven it over his 15+ years of experience, developing effective campaigns in the insurance, powersports and CPG categories, just to name a few,” said Ben Keane, partner, Experiential.  “His addition to the existing team, and his leadership across all clients will undoubtedly raise the creative effectiveness of Øuterkind’s work moving forward.”

 

Øuterkind prides itself on being a creative agency designed to provide innovative solutions that capitalize on current digital, experiential and retail dislocations through their Business Unusual approach.