Colorado Lottery Unveils New Spot Created By Cactus Celebrating 40th Anniversary & $4 Billion Donated


By Egotist / /

For 16 years, Cactus has been making Coloradans laugh with their irreverently funny ads for the Colorado Lottery. The latest, entitled “Grateful Outdoors,” celebrates 40 years and $4 billion in lottery proceeds donated to the Colorado outdoors with an all-new 40th Anniversary scratch-off game.

Ethan Nosky, Lottery Intelligence Supervisor for Cactus, adds the agency’s perspective in celebrating the 40th Anniversary milestone. “Having a purpose-driven client partner like Colorado Lottery, and seeing the impact that $4 billion has made on our state — it’s the inspiration for all our work with them,” Nosky says. “Creating the 40th Anniversary Celebration Scratch ticket campaign was an exciting challenge for our team, highlighting a great new product while telling the conservation story of the Colorado Lottery.”

Client: Colorado Lottery
Project: “Grateful Outdoors” (:30)
Airdate: March 2023

Agency: Cactus, Denver, CO
Group Creative Director: Shea Tullos
Creative Director: Patrick Campbell
Senior Art Director: Spencer Beuerle
Senior Copywriter: Joey Spearman
Production Director: Martha Douglas
Brand Strategy Director: Stacey Trunnell
Account Director: Danielle Deats
Lottery Intelligence Supervisor: Ethan Nosky
Senior Account Manager: Leah Glazer
Project Manager: Torrie Eberhard

Production Company: More Media, Los Angeles, California
Director: Ben Berman
Director of Photography: Dan Alderstein
Executive Producer: Stephen Buchanan
Executive Producer: Blaize Saunders
Line Producer: Danny Taff

Post-Production Company: KreatureKid, Denver, CO
Owner / Designer / Sculptor: Adam Dougherty


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