Boulder’s Fortnight Collective Creates First-Ever Do Good Chicken Campaign

By The Denver Egotist / April 29, 2022 /

Do Good Chicken is the first chicken brand that fights food waste and combats climate change and is launching its first ever brand campaign — Good for Plate & Planet — in partnership with Fortnight Collective.

Through a 360° approach, the Fortnight campaign is designed to bring the brand’s mission to life in a relatable and lighthearted way — bringing an actionable solution to the seemingly overwhelming issue of climate change facing our world. “We believe that people inherently want to do good by our planet, but often feel that they may need to make drastic changes to their day-to-day lives to make a real impact,” stated Sheridan Budin, Chief Marketing Officer of Do Good Foods. “Fortnight has delivered a campaign that shows how it’s possible to fight food waste and combat climate change simply by making a different choice at the grocery store.”

The Fortnight launch campaign includes two spots that creatively address the tension of wanting to do good by our planet and feeling overwhelmed at what specific, achievable actions will make a real difference. The solution, of course is simple — choose Do Good.

Credits:

CLIENT
Do Good Foods LLC
Justin Kamine Co-Founder & Co-CEO
Sheridan Budin Chief Marketing Officer
Nicole Leafstedt Marketing Director
Jesse Curtis Digital & Social Brand Manager

AGENCY
Fortnight Collective
Dean Oram Creative Director/ Art Director
Hunter Hall Creative Director/Copywriter
Adam Alshin Creative Director/ Copywriter
Adam Chasnow Chief Creative Officer
Andy Nathan Founder/CEO
Jessica Welander Senior Brand Director
Marci Andress Brand Director
Lauren Koslosky Senior Brand Manager
Maresa Wickham Producer
Kate Scotland Print Producer

PRODUCTION
Tomorrow
Greg Bell Director
Chris Zander Managing Director
Brynne Copping Executive Producer/HOP

LONDON SERVICE COMPANY
Nice Shirt Films Ltd
Richard Martin Executive Producer
Helen Turner Production Manager
Alex Melman DP

WALRUS CGI
FABLEfx
Janak Thakker Founder / Senior Animation Supervisor
Thomas Deutschmann Executive Producer
Daniel Rådén Production Supervisor

EDITORIAL
Cosmo Street Editorial
Tom Scherma Editor
Scott Zeitlen Assistant Editor
Luiza Naritomi Head of Production
Colby Eaton Producer

POST FX & FINISHING
Switch FX
Cara Flynn Producer
Michelle Cevallos Producer
Jon Magel Creative Director

COLOR GRADE/TELECINE
Company 3 NY
Sofie Friis Borup Senior Colorist

MUSIC
JSM Music, Inc
Joel Simon CEO/CCO/Co-Composer
Jeff Fiorello VP/Exec Producer
Norm Felker Producer
Andrew Manning Producer
Sharon Cha Producer
Marc Aaron Jacobs Co-Composer
Rebecca Riter Co-Composer

RECORD & MIX
Heard City
Philip Loeb Partner/Audio Engineer

VO CASTING
Liz Lewis Casting Partners Inc
Liz Lewis Casting Director

VO
Kane Jungbluth Murry Atlas Talent

FOOD END TAG FOOTAGE/PHOTOGRAPHER
Jellybean Reps LLC
Justin Walker Photographer
Emily Heller Producer/Artist Agent

MEDIA AGENCY
Hunterblu Media

DIGITAL AGENCY
Ample

PR AGENCY
Zeno