Boulder’s WorkInProgress Spoofs the Cristiano Ronaldo Presser Fiasco for Mike’s Hard Lemonade

By The Denver Egotist / June 24, 2021 /

WorkInProgress is having fun riding the culture tide for Mike’s Hard Lemonade with these two spots that show a fictitious soccer player trading up from water to the booze brand at a press conference — instead of trading up to water from soda, like Ronaldo.