EDITORIALS
Creative Crackdown, Cactus Own Your C TV #3
The eighth submission in our running series is up for your honest critique. Once again, our friends from Tequila TBWA\Chiat\Day’s in-house interactive shop, will be joining us to give their take on the work. We also have a team from Merkley + Partners in NY peeking in. Here’s the set-up for the third Own Your C TV spot from Cactus.
In the spirit of Halloween, Denver-based Cactus, a full-service advertising agency, launches “Boomerang,” a 60-second horror flick, to remind teens to “be careful with your choices; they may come back to haunt you.” Boomerang is the third commercial in an eclectic television campaign for the youth tobacco prevention campaign, Own Your C (Own Your Choices). Here’s spot one and spot two to refresh your memory about the campaign.
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Comments
Its like little movie. I enjoyed it. Very nice.
I really like the whole new campaign. All three are completely different, well-executed voices that say a lot.
Props to Norm and the whole crew.
awesome, aweosme flick
Effective. Nice job.
Agree. Nice spots. Good to see this working coming from local shop. V/O.. just food for thought.. what does everyone think of the sinister voice? Is it too much? Or would a straight read be enough since the horror was already established? May be a case of being right both ways.
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