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New Editorial: Creative Crackdown, Honest Bros. >>
The Honest Bros. want your honest take on their work. Give it to them.
Mandles – 1% Wax, 99% Testosterone
Quite confusing who this video is promoting exactly, even though it’s pretty damn hilarious. Hit The Mandles website scroll to the bottom, then click the Bluefish TV logo. Just plain weird where it takes you, especially if you read this section of the Bluefish TV site. Things are not adding up here.
Kyoteizinc
Omodaka, a creative project adopting a self-described “trial and error process of mutational fusion of music and motion graphics,” has a new video for chiptune disco track “Kyoteizinc,” which features the captivating computer-tweaked dance of Masako Yasumoto. The video is directed by Hiroshi Kizu. Omodaka is on Tokyo-based independent label Far East Recording.
(Via Pink Tentacle)
Illustrator Shaw Nielsen Rocks the SF Chronicle
Check out this fantastic illustration from Shaw Nielsen – one of our own right off The Egotist’s list of Recommended Talent. Under the eye of art director Dorothy Yule, he created this work for an article in the San Francisco Chronicle about a ghost writer who doesn’t have a problem with never getting credit, because he’s helping important people craft their message. In a billion years, we couldn’t illustrate this well.
Conscious Alliance Poster Via Table2press
What you gotta love about the crew at Table2press is not just their unreal talent, but their propensity to share that talent with worthy causes. This piece was developed for Conscious Alliance, a nonprofit that trades posters for food at concerts and festivals. The poster will be available at the Wakarusa Festival in Lawrence, Kansas this summer. Killer, kindhearted work, fellas.
The Wizard of Ass
Honest Inc has been commissioned to do a series of faux-porn flick trailers in promotion of Chuck Palahniuk’s new porn-related book Snuff.
Absolutely brilliant.
The first one is titled The Wizard of Ass. It’s fairly Not Work Safe, but pretty tame all-in-all. The next two trailers? Chitty Chitty Gang Bang and The Twilight Bone.
<< New Positions Posted
:: 5280 Magazine is searching for a Marketing And Public Relations Director.
:: Malenke | Barnhart is searching for an Actionscript Developer (Full-time or Contract).
:: ChilsonRoth is searching for a Webmaster/Mistress.
:: Direct Connect Marketing is searching for a Head Graphic Designer/Webmaster.
:: Pure is searching for a Designer.
Put On Your Pants
A little late afternoon enjoyment for you sent to us from our friends at Honest Bros. Apparently, it’s a viral released by Levi’s.
HP = Hot Promo
Can’t quite get over how much we love this campaign. Headline: HP Advanced Photo Paper. Reality reproduced. Agency: Publicis, Malaysia.
(Via Disruption)
RSPCA: Hit
Disturbingly amazing what good sfx can do for a spot. Agency: The Campaign Palace, Sydney.
(Via Osocio)
Orba Squara: Gravel
Much like a good meal or bottle of wine, this video for NYC band Orba Squara takes time to prepare (read: the load time’s slow). But it’s worth every second of the wait. Director: Lorcan Finnegan, Lovely Productions.
(Via Feed)
The Perils of UGC
Apparently Windex is more multi-purpose than even we realized. The lesson here is when creating a contest website where the public contributes stories to win, make sure that content is screened before it goes live. Sorta gives new meaning the SC Johnson “a Family Company”
(Thanks for the heads up James)
New New Belgium Print Via Cultivator
If you’ve been leafing through any national magazines like Rolling Stone recently, this new round of New Belgium print from the talented crew over at Cultivator has likely caught your eye. This is by far one of our favorite ongoing campaigns coming out of Colorado – with each new iteration of the campaign getting more refined and more loving crafted. Poetic copy, meticulous art direction and a definitive brand identity. Buy some New Belgium beer, if only to support this stunning advertising.
From creative director, Monte Mead: “The goal for this campaign is unchanged from last year. We are still trying to honor the unsung tinkerers who are trying to make a difference in the environment—people who follow their follies. But the creative has become even more dimensional and dioramic. At first, it was layered. Now the boxes we construct, then photograph, are as much as 9” deep. Having that extra space to include more stuff—recycled stuff—helps push our story forward. And they’re more fun to build. We’re calling them a new art form: ‘Recyclism.’”
There’s even more to enjoy at followyourfolly.com.
Credits:
Client: New Belgium Brewing Co., Fort Collins, Colo.
Agency: CULTIVATOR ADVERTISING & DESIGN, Denver
CD/AD: Monte Mead
AD: Adrian Matthew Glasenapp
CW: Melyssa Glassman
Photo/Illustration: John Johnston, Denver
Editor’s Note: We put this campaign up yesterday, then got a note from Cultivator to wait another week to post it. We took it down, but in the few minutes it was up, other sites had already grabbed the content and put it on their own blogs. So we went with the flow and put it back up. Sorry about that, Cultivator and New Belgium. But this campaign really is too beautiful not to show off right now.
Paint That Shit Gold
Tag any site on the web with graffiti and then submit your design to the gallery where others can rate your masterpiece. The site is for hip hop group, Atmosphere. Sweet idea. Agency: Colle+McVoy, Minneapolis.
Izze Print Via Vermilion
At first blush, these new Izze print ads from Vermilion seem to be simple, graphic, appetizing visuals. Okay, nice design. Upon reading the copy, however, you find there is a conceptual idea in them. You can turn the print ad (not the ad itself, but the design you see in the ad) into an iron-on at the Izze Iron-on Designer site we posted up yesterday.
Here are two things we think are worth contemplating about the campaign. Is the iron-on offer too hidden at the bottom of the copy to be discovered and taken advantage of? Will anyone iron on the pattern they design when they realize they have to go buy transfer paper at a craft store to make it happen? Your thoughts please.
Karsh.com
As a self-proclaimed “Creative Company,” Karsh\Hagan’s new website is unfortunately anything but.
If it weren’t for the forced Flash intro with zero substance, and 1280×800 resolution requirement, one might think it was a failed attempt to keep the site highly usable, and lightweight.
Once you actually find the work, you will see that Karsh\Hagan has a decent portfolio of work for some very respectable clients, but the path to the work, and the way in which it is presented feels very awkward and cluttered to us.
Beyond the case studies, the rest of the site is just a bunch of the same old tired fluff that in no way sets Karsh apart from any other agency trying to do the same things for their clients.
All things considered, this is an unfortunate representation of the online capabilities of Denver’s interactive community.
And before we turn the project over to you for your comments and critique, we would just like to touch on one more little annoyance that caught our eye. Back buttons should point backwards, not forwards.
Webbys Announced
We’re too sleepy to dig through the list to find out if any CO agencies won. Please let us know if you did, so we can share it with the world.
Stop The Orphan Works Bill
If this bill passes, it will be one of the most damaging things to ever clobber our industry. Stop it now by contacting your congressperson. Following, are some quotes from the YouTube interview below.
As the law sits, anything you do now from the moment it’s created is protected by copyright law – whether it’s registered or not. Under the Orphan Works legislation, nothing would be protected – not a sketch, a finished picture, a snapshot, a home video – unless you registered it with a commercial registry. Right now, these registries do not even exist.
They’re going to change the law, in a sense orphaning everything you’ve ever done or ever will do unless you register the work with these so far non-existent registries. So you’ll have to pay to own your own work. It would orphan every work you’ve ever done, including work you’ve already registered with the copyright office. Google has already said they plan to use millions of orphaned works when they become available.
This will kill small creative firms. Go to this site for a sample letter you can send your congressperson and a list of ways to contact them. Hurry, there’s not much time to act.
New Zealand Lotteries: Old Flame
Okay, here’s a lottery spot bouncing off the same tired, old strategy you’ve seen a million times before – what would you do if you won? (Sound familiar, Cactus?) Only this time, it’s executed in the most memorable way we’ve ever seen. Excellent work. The One Show thinks so too, as they’ve included it in their 100 top spots. Agency: DDB, New Zealand.
(Via Duncan’s TV Ad Land)
Damnit We Wish We Lived in Canada
This one might be worth a trip across the ol’ Northern border. AXE Canada is promoting a new contest where you can win a relaxing vacation to the AXE Cottage – filled with beautiful, lonely women who need your help assisting with many, many things. Check out the site for the juicy details.
(Via Adverblog)
Starz Rebrand Via Design & Image
We bow our heads in awe of the new Starz logo introduced several weeks ago and developed by Denver’s Design & Image (D&i). The new logo features a unique ‘aperture’ element incorporated into the letterforms to draw viewers into the logo – evocative of the experience Starz offers its viewers. Very cool idea and execution.
D&i also collaborated with brand strategy firm, Darwin, Incorporated, to create the individual business entity logos for all the other Starz entities. Additionally, the two firms developed new company letterhead, business cards and other corporate papers for Starz. Overall, a tight, impressive package from one of Denver’s own.
Featured below:
– Logo before and after
– Various logos of the Starz entities
– Signage
– Business papers
