The Colorado Tourism Office, the official state marketing arm for travel and tourism, yesterday announced marketing contract awards to Karsh Hagan for advertising and media, and Miles for website and publishing.
The CTO received bids from six agencies for the five-year contract proposals. Following in-depth review and a competitive process, the board voted unanimously to continue contracts with Karsh Hagan and Miles.
“We are grateful to everyone that participated and had an impressive pool of submissions to review, yet Karsh Hagan and Miles really stood out,” said Al White, director of the Colorado Tourism Office. “The Come to Life campaign, now beginning its third year, has proven to be one of the most successful campaigns the Colorado Tourism Office has ever launched thanks in large part to the efforts of these teams.”
“Travel to Colorado, and spending by visitors has never been higher than these past few years, and though 2013 numbers aren't in yet, we anticipate it will be another record year for visits, and visitor spending,” said White.
Colorado continues to break records in terms of visitor volume and visitor expenditures. In fact, the 2013 summer campaign generated $1.8 billion in economic impact for the state, with every dollar invested to promote Colorado tourism bringing $331 in consumer spending into the state economy. The CTO expects the 2013 full year analysis and economic impact numbers to be available this summer.
Well deserved, you all. Thanks for making Colorado look so damn good.