Noodles & Company Introduces “Uncommon Goodness” in Refreshed Brand Positioning Created by Boulder’s Fortnight Collective
By The Denver Egotist / /
Fortnight Collective has worked with fast-casual restaurant Noodles & Company to create Noodles’ most expansive national brand campaign. The initiative will kick off the company’s new brand positioning “Uncommon Goodness,” a phrase that sums up its reputation for culinary innovation, fresh made-to-order dishes, extraordinary team-member benefits, rewards offers, unique guest experiences and positive impact on communities.
To help show what “Uncommon Goodness” is all about, the creative tells the story from the perspective of “Noodles’ Biggest Fan” — an uncommonly delightful, lovable and quirky guest who embodies the brand’s uniqueness. He loves the restaurant so much that he never wants to leave. Videos and social content convey how the great variety, freshness, convenience and good people are a bit uncommon in the fast-casual category — and the rest of the world — and it’s this kind of goodness that Noodles wants to share.
Credits:
Client: Noodles & Co.
CMO: Stacey Pool
VP of Guest Engagement: Andrew Hagan
Director of Integrated Marketing: Stacy Moss
Director of Integrated Marketing & Creative Services: Jess Hanner
Creative Services Manager: Emily Sheridan
Noodles & Co. Graphic Designer: Tori Hutchins
Agency: Fortnight Collective
CCO: Adam Chasnow
CD(s): Matt Kubis, Mona Hasan
Copywriter(s): Jeff Greenspan, Steve Maloy
Executive Integrated Producer: Jamie Slade
President: Devin Reiter
Brand Director: Jen Kubis
Senior Brand Manager: Tucker Kavanaugh
Production Company: Hungryman Productions
Director: Hank Perlman
Executive Producer (Production Company): Caleb Dewart
Line Producer: Josh Goldstein
Post Production: The Now Corp
Editorial Company: The Now Corp
Editor: Jesse Reisner
Music Company: JSM Music
CEO/CCO/Co-Composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Becca Riter
Sound Design Company: Soundscape, Boulder
Sound Designer: Mathew Polis
Animation: Matt Kubis
Color: The Mill
Colorist: Ashley Woods
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