Fallon London has set the bar impossibly high for themselves with their Sony Bravia ‘Colour Like No Other’ spots, including Balls, Paint and Play Doh. Today, they launched their newest spot called Zoetrope, refocusing their efforts away from color and instead on motion. As you’ll see, they smash their heads squarely on the bar they’ve set trying to jump over it with this new piece.
Yes, they’ve built the world’s biggest zoetrope in the process, but what they’ve failed to do is tap into the epic, cinematic experience of past spots. Standing there in the crowd watching this thing spin may have been exciting, but it fails miserably when translated to the small screen. And where’s the epic music track we’ve come to expect? Will anyone pass this around to friends like the last batch of work? There’s no magic here, just a honking pile of wasted cash for Sony. Where have you gone, Juan Cabral?
Normal bookmark is a simple, plain bookmark made from quality paper with a natural texture and color. When you slot a normal bookmark into a book, it begins to do its job quietly. It has just the right thickness and bends a little with the flipping of pages. Its natural shade blends humbly into the book. The slightly textured surface keeps it from falling.
Pack of 5 – $7.00
This is so retardedly awesome in the worst possible way. We hope they make a mint.
“We underestimated the deep emotional bond they had with the original packaging,” he added. “Those consumers are very important to us, so we responded,” said Neil Campbell, president at Tropicana North America.
Good riddance to bad rubbish (though we will miss the clever new caps.)
If nothing else, it’s sweet to see QT continue dabbling in every movie genre (so far including, cops and robbers, horror, martial arts, blacksploitation, western, action and now war). Hope this one ends up being good. The posters are certainly worthy.