Here is Malcolm Gladwell talking at Gain: AIGA Business and Design Conference in October. He tells the story of Fleetwood Mac —and the band’s success — and relates it to the success of creative people throughout history. Successful creative output is not purely flashes of genius. It’s the combination of discipline, talent and, oftentimes, happenstance. It’s part of the premise behind his latest book Outliers.
We haven’t picked up Outliers yet but it’s on the list. If you haven’t read his first two books, The Tipping Point and Blink, we strongly encourage you to do so. As marketers and creatives, Gladwell gives ample food for thought on social epidemics and the benefits of gut-reactions.
The video is not embedded, so follow the link.